NOT by Jenny Lai

NOT by Jenny Lai Fashion label designed and crafted in NYC by Jenny Lai and loved by curious, creative humans.

Designer Jenny Lai, who grew up playing music, dancing, and acting, equates the adrenaline of performing on stage with the adrenaline of getting dressed. Inspired by the physical processes of putting on and off clothing, the act of getting dressed in NOT becomes an experience within itself. NOT produces ready-to-wear collections in limited edition, custom performance-wear for musicians and dancers, and collaboration projects as a mobile studio around the world.

Developing a custom look for Mike Truesdell wheeeee!!
18/06/2026

Developing a custom look for Mike Truesdell wheeeee!!

Summertime in NOT's Horizontal Top Funnel is breezy and beautiful on Sun Bun.Each top is unique, textile hand-dyed by Ta...
16/06/2026

Summertime in NOT's Horizontal Top Funnel is breezy and beautiful on Sun Bun.

Each top is unique, textile hand-dyed by Takeshi Nakajima.



Our Curvy-Sleeve-Flocked-Polkadot-Lace-Trimmed Shirt for "Spectacle". Inspired by early feminist history, through a pers...
14/06/2026

Our Curvy-Sleeve-Flocked-Polkadot-Lace-Trimmed Shirt for "Spectacle".

Inspired by early feminist history, through a personal contemporary design perspective.

What a fantastic shot of performing at in this NOT ensemble! What a dynamo! 📸Richard Termine
05/06/2026

What a fantastic shot of performing at in this NOT ensemble! What a dynamo!

📸Richard Termine

Fittings in muslin on .lai.yili for our project "Spectacle".
01/06/2026

Fittings in muslin on .lai.yili for our project "Spectacle".

One of my favorite studio "gags" is to reveal how this mini dress form is actually half the measurements of a life size ...
28/05/2026

One of my favorite studio "gags" is to reveal how this mini dress form is actually half the measurements of a life size one!

These mini dress forms allow me to visualize and test ideas more quickly, with less material - such as this early visualization of the "flag dress". A custom piece for our project "Spectacle" in Berlin.

in our Tilt Block Sweater Alpine, pops of color that make your whole look! Bring home the best independent designer bra...
25/05/2026

in our Tilt Block Sweater Alpine, pops of color that make your whole look!

Bring home the best independent designer brands by shopping right from your hotel room with .co

19/05/2026

Another behind-the-design video! This one on our fourth set of looks for "Spectacle", all about color as political visual strategy.

.kollektiv

Behind the scenes of "Spectacle" the other night - getting our hair did, practicing our lines, putting on finishing touc...
18/05/2026

Behind the scenes of "Spectacle" the other night - getting our hair did, practicing our lines, putting on finishing touches, giggling with kids, nerves and laughter as the hall filled up. Thanks to for all of these adorable candids and to everyone who helped out in so many ways to put this together.
kollektiv

16/05/2026

Last night at .kollektiv was such a joy - to finally have this whole project come together and share it with this full house. A beautiful edit by . More to come!

Adresse

Berlin

Öffnungszeiten

Montag 09:00 - 17:00
Dienstag 09:00 - 17:00
Mittwoch 09:00 - 17:00
Donnerstag 09:00 - 17:00
Freitag 09:00 - 17:00
Samstag 09:00 - 17:00

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