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Couture Consultancy

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Couture Consultancy

Couture Consultancy provides fashion brand consulting. The company takes a tailored approach guiding

05/09/2026

For this photoshoot, Bea, Inez and I brainstormed a concept built around contrast.

The idea was to place the jewellery at the centre of the image and let its steel, chain structure and architectural shape meet the softness of skin and the femininity of the model. On the day of the shoot the flow was fantastic between the designer, model and our now established team - Bea, Inez and I - the energy and ideas were flowing.

For the styling, I worked with the same tension: silk against metal, softness against structure, a silver jacket echoing the jewellery without overpowering it.

Steel. Skin. Silk. Shape.

Thank you to Frankfurt Fashion Lounge for creating visibility for the competition and for supporting designers and creative work in Frankfurt.

Photo:
Model: .h
Make-up:
Jewelry: .berlin
Art Direction / Styling:

26/08/2026

Exactly two years ago, I met Bea v. Winterfeldt | Photographer, AI Creative Director at an event organised by quartier.frau and Olivia Dahlem.

Soon afterwards, we created one of our first editorial shoots together—and this image is still one of my favourites.

The jewellery came from LISTENER , the former Frankfurt concept store where I was responsible for e-commerce and marketing. Bea photographed it within the wonderfully unexpected visual world we developed together.

I work extensively with AI image generation today, but creating something physically—with real objects, materials, light and another creative person—still has a very particular magic. And, honestly, it is still more fun.

For me, real photography and AI are not opposites. The right approach depends on the product, the brand positioning, the budget and the story we want to tell. Whether a campaign is created through photography, AI or a combination of both, strategy and creative direction must always come first.

Photography: Beatrice von Winterfeldt Creative direction and styling: Couture Consultancy Jewellery: The Listener archive

EditorialPhotography

21/08/2026

Testing styling ideas for AI shoots.

This one started as an experiment in silhouette, texture and light: structured shoulders, pleated volume, an open back and a soft mauve-grey fabric that feels somewhere between couture detail and modern eveningwear.

And honestly, I would wear this outfit myself.

What interests me most in AI image creation is not the spectacle of the tool. It is how precise
visual decisions can help define a mood, a brand direction or a campaign idea before a shoot even happens.

AI can be a sketchbook. A styling lab. A way to test atmosphere, proportion and storytelling.

The stronger the creative direction, the better the image.
I’ll keep sharing small observations from my AI marketing and visual content experiments: what works, what does not, and how to make AI-generated images feel more intentional.
Image created with AI 
Creative Direction / Prompting: AI Marketing Strategy & Art Direction.

20/08/2026

📍 Kompass Frankfurt 🗓 25.08 ⏰ 09:30 Uhr ✅ Kostenfrei, vor Ort
Anmeldung über den Link in Bio. Marketing wird leichter, wenn die Botschaft klarer wird.
Am Dienstag 25.08 gebe ich bei Kompass Frankfurt einen praxisnahen Marketing & KI Workshop für Gründer.
Wir arbeiten direkt am eigenen Vorhaben: Positionierung, Alleinstellungsmerkmale, Social Media Bios, Hashtags und einfache Prompt-Strukturen für ChatGPT.
Der Fokus liegt nicht auf Tool-Overload, sondern auf Klarheit: Was bietest du an? Für wen ist es relevant? Und wie kann KI helfen, deine Kommunikation strukturierter und effizienter aufzubauen?
All images generated by

03/08/2026

At Model Level Up, I spoke about “Künstliche Intelligenz im Model-Business: Chancen, Tools & Risiken” — exploring what this means for models, creatives and agencies today.

We discussed how AI is shaping shootings, castings and social media: faster visual development, new ways of preparing content, new ways of presenting a portfolio. But equally, the questions that matter just as much — image rights, AI image usage rights, avatar image rights, deepfakes, consent, transparency, the ethical use of digital tools.

For models, AI is not just a trend or a threat. Used strategically, it becomes part of career development: understanding positioning, communicating more clearly, preparing stronger materials, making better decisions about visibility.

The foundation remains the same.
Your image has value. Your identity needs protection. Your career deserves strategy.

Thank you to Cenghiz and Luiza for inviting me to speak, and to Model Level Up for creating space for this conversation between fashion, technology and professional development.

Photo:  

08/07/2026

Some shoots just click. No overthinking, no forcing — just instinct, trust, and flow.
Working with Stefanie is exactly that. Her experience translates directly into presence, into images. You don’t need to over-direct — it’s simply there. The makeup from & jewelry from .jewellery and the blue knit .clothing were the perfect complements for the striking poses captured.
This is what I love most about this work: when the process is sharp, precise, and demanding — yet feels completely effortless. When work stops feeling like work. And becomes what it should be: pure editorial creation.
 Photo:  Model:  Hair & Make-up:  Styling & Art Direction:  Jewelry: .jewellery Blue knit:

02/07/2026

One of my favourite beauty stories, published in MOJEH Magazine earlier this year and created together with an exceptional team.

I still love these colour gradients and the spirit of experimentation behind this shoot. A reminder that creativity often begins with curiosity, collaboration and the courage to explore something unexpected.

Realized with a dream team:

🎞 Model:
🎨 Art Direction:
💄 Makeup & Hair:
📸 Photography:

25/06/2026

After the Hessen Fashion Leadership Night, what stays with me most is the atmosphere in the room.
The evening brought together people from different parts of the fashion ecosystem: retail, design, education, technology, consulting, institutions and creative businesses.

Some met for the first time. Others had not seen each other in a long time.
And that, perhaps, was one of the most valuable outcomes of the evening.

Because ecosystems do not grow through isolated initiatives. They grow when people reconnect, exchange openly and begin to see what is possible around them.

The Hessen Fashion Leadership Night was organised in collaboration with Kseniya Dockhorn from .app and from , sponsored by and hosted at .

A special thank you to for bringing the virtual fashion show she created into the evening, adding a strong visual moment at the intersection of fashion, technology and imagination.
The aim of the evening was exactly this: to create a space where fashion, leadership and future-oriented thinking could meet in a concrete and human way.
Thank you to everyone who joined us, contributed to the conversations and brought such openness into the room.

Frankfurt’s fashion ecosystem does not lack talent. It needs more occasions to connect, exchange and recognise its own strength.
Photo credits: Beatrice von Winterfeldt, Maria Tewerovski, Mehmed Kphoto and Edward Park Photography.

11/06/2026

On 9 June, and I led the workshop “Democratising AI for Marketing & Keeping Your Data Safe” at Kompass Gründerzentrum Frankfurt , as part of the WDC Open Design Week within the framework of World Design Capital Frankfurt RheinMain 2026, sponsored by Wirtschaftsförderung Frankfurt.

The room was full of founders, entrepreneurs, self-employed professionals and small companies, all exploring the same question: how can we use AI in marketing in a way that is practical, responsible and strategically useful?
We discussed positioning, content creation, AI-supported visuals, data safety and workflows that help small businesses communicate more clearly without losing control of their brand.
For us, this workshop confirmed something very clearly: the need is there. Entrepreneurs do not need more abstract AI noise. They need accessible tools, responsible guidance and repeatable systems they can actually use.

This is exactly why we are developing the AI Marketing Atelier: a practical course format for founders, entrepreneurs and small companies who want to build stronger marketing systems with AI.
Follow Couture Consultancy for updates. More news about the course will be coming soon.

AI becomes valuable when it helps people work with more clarity, not more confusion.

coutureconsultancy ki marketingstrategy

25/05/2026

On 9 June, Beatrice von Winterfeldt and I are bringing our AI workshop to the Frankfurter Gründerzentrum, in collaboration with Kompass — from 10-12.30pm, as part of Open, Design Week Frankfurt RheinMain. Register link in bio.

Democratising AI for Marketing & Keep Your Data Safe is built for entrepreneurs, founders and creatives who want to use AI practically and responsibly — without handing over sensitive business data in the process.

In 2.5 hours, we cover three things: which tools are worth your time and how they actually handle your data; how to use AI to develop social media copy that stays in your voice; and how AI-generated visuals work in practice — usage rights, image quality, and where they fit into a brand’s communication.

No theory for theory’s sake. Every section is hands-on and immediately applicable.

Tuesday 9 June · 10:00–12:30 Frankfurter Gründerzentrum, Hanauer Landstraße 521 Free · In partnership with Kompass Gründerzentrum
Link to register in bio.

· Image created with AI

aiworkshop

Adresse

Frankfurt

Öffnungszeiten

Dienstag	09:00 - 17:00
Mittwoch	09:00 - 17:00
Donnerstag	09:00 - 17:00

Webseite

http://www.couture-consultancy.com/blog-1/

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