18/03/2026
I spent the past year working on a new business called BONDYWORLD, and I didn’t want to keep the results from you. Together with my partners and .cordova we developed an educational platform focused on mindful consumption (specifically around fashion and fashion items), where every non-purchase is rewarded with a lesson on topics like the psychology of consumption, personal stories, podcast episodes, or even digital fashion via Avatar dress up.
It’s been an exciting year of research, building the business, and co-creating content with some of the most talented people in the industry (listed down below). It wasn’t just a joy to collaborate with Berlin creatives and our wider network, creating opportunities along the way, but also working with our numerous coaches on team development and refining the business model was incredibly special.
Of course, building a startup also means creating business and financial plans. After weighing the risks—and considering how much the technology market and the digital fashion space have shifted over this past year—we’ve decided not to pursue the startup further for now.
The learnings and the topics we explored have prepared me for my new career path and reassured me that the direction I’m now taking is truly the right and most fitting one for me.
Still, we wanted to share what we created and give a huge, personal thank you to everyone who was part of this journey:
Podcast Production + Digital Fashion Design
Podcast Production + Content Creation
Video Production + Content Creation
.k Video Production + Content Creation
Content Creation
/ Content Creation
Video Production
.r.i.c.k.s Consulting + Content Pieces
/ Editorial Design, Layout Design
.blend / Avatar Design + Environment Design
& / UX/UI Design + Web Development
/ 3D Design
/ / social media strategy
/ Podcast Production
/ Podcast Studio
Mentors:hentschel .grosser