10/05/2016
W Denim and Jeanologia join forces creating an eco-capsule denim collection finished by the LIGHT & ATMOSPHERE
Both companies are pioneering in techniques and practices based on reducing the use of water, chemicals and energy. The Light & Atmoshere collection has been powered by Jeanologia laser and ozone Dynamic technologies. With the continues Laser Dynamic the W Denim fabrics have been engraved to achieve infinities virtual weavings. Afterwards the fabrics have been washed by the atmosphere through Jeanologia Ozone Dynamic technology, thus reducing up 60% the water consumption. Patrick Wendt Jeanologia Division director said “What matters is not only the product itself, but also the way it is made, how it is produced, that is part of the DNA of the product.” Light & Atmosphere fabrics reducing drastically or even avoiding totally the use of chemicals in the garment laundry process. A new technology to create fashion finishes in a sustainable way. The collection is a genuine indigo collection, trendy, casual and at the same time eco, protecting workers and the environment.
