28/10/2025
Dear friends,
It’s been a while since my last post here. The more days passed, the harder it became to start posting again. The last weeks were very challenging for me. I filmed and edited several reels, wrote texts, and took pictures — yet I didn’t publish any of them. Nothing felt good enough. It didn’t meet my inner standards. Suddenly, I had huge expectations of myself and my work, which led to fear and self-doubt.
When I started my business and launched my first collection, I had no idea how the online world worked — what marketing really meant, how to take proper photos, or why SEO was important. I knew none of that. But my wish to tell stories of women and their dreams through fashion was stronger than my fear of failing. I knew that I knew nothing — and I knew that I would learn a lot along the way.
Lately, and especially in the past few weeks, I had forgotten that. I forgot that running a fashion label can actually be fun. Instead, I was only stressed and dissatisfied.
The past weeks have done me good. I’ve gained the distance I needed to return to my work with love and joy. My business, this community here (and my newsletter subscribers), as well as my collaboration with the craftswomen, mean so much to me — and I truly love all of it. That’s why I’ve decided to put *gratitude* and *enjoyment* back at the center of my work. I know we don’t (yet) produce “fancy content” or post regularly. But this is the path I want to follow again — to learn, grow, and make the world a little more colorful.
I’m happy to be back — I’ve missed you all!
With love,
Nadira🫶✨
