Hala Collective

Hjem
Danmark
Copenhagen
Hala Collective

Underwear, reimagined. Comfortable, functional, safe and gorgeous — for dry days as well as bleed or leak days.

08/03/2026

There are still many things to fight for when in comes to women’s rights. This year, we’re highlighting the need for women to be able to take part in the labour market as *whole women*.

So what does that mean?

Well, our bodies are cyclical, not linear.

Our hormones are many and at varying levels throughout our monthly cycle, pregnancy, fertility treatment, postpartum, and menopause.

We go through so many life phases that we somehow have to hide at work to be taken seriously or not to lose opportunities.

Our bodies are not made for a linear labour market where you show up the exact same way every single day like men are able to.

But that doesn’t mean weakness. On the contrary, when women understands their cyclical bodies, it’s a power and strength that can be utilised in amazing ways. Both at work and in private life. As says: it’s a super power.

But the labour market is still not fitting whole women. A big reason for that is lack of knowledge. Both among men and women. Personally, I was above 30 years old before I knew anything about how my cyclical body actually works. But we all ought to know.

So here’s to creating more awareness, sharing knowledge, and start having conversations about how women — whole women — take part in the labour market. There’s so much to win. For women’s health and the bottom-line.

Are you cycle syncing? Or curious to know more? We’re about to launch a series of journal articles on exactly this topic. Sign up to our newsletter The Drop via link in comments to be sure to never miss a piece xx

Models: , , , Aisha, ,
Photo:
HMU:

03/03/2026

Soft fabrics in the best quality. Bound edge seams that follow your curves instead of cutting into them. Underwear that actually works for your body throughout the month. Zero unnecessary synthetic materials and chemicals. Simple aesthetics with effective design details.

Comfort, functionality, safety, and style.

That's the signature of Hala underwear 🌀

02/03/2026

Get to know a bit more about our founder and her values, thoughts and decisions in the Hala Collective journey 🫶

Questions by 🙏

27/02/2026

We love displaying our underwear at physical events where you can see and feel the quality, the softness, the details. It's a whole different experience than online shopping - plus we get to meet you and answer any questions you may have on the spot 💛

Next time will be 15 April in Copenhagen .cph from 6-8pm, where will share about the female monthly cycle and how to use it strategically in your everyday life, and Lotte will follow with stress reducing ear acupuncture and a guided meditation. There will also be light snacks, and we'll be there with Hala underwear, showing samples and selling Halas with 20% discount 🫶

There's only a few spots left, so hurry up to grab your spot (via Anna's or Lotte's profiles) xx

25/02/2026

Want to know more about your cycle and similar topics? And be sure to never miss out when our journal pieces about this kind of knowledge are published?

Then make sure to sign up to The Drop.

The Drop is our newsletter that we send out roughly a couple of times a month. We hate spam and promise we only ever send emails we genuinely think you'd like.

They're a mix of product information, launches, events, behind the scenes, and knowledge sharing. The latter is something we're very excited about doing more of!

Very soon we'll launch a journal series focusing on *cycle knowledge*, where we dive into why cycle tracking makes sense and how to do it, among other related topics. We've had empowering conversations with cycle experts , and and are super excited to share their insights with you.

You'll also get a *15% discount code* when signing up! 💌

Plus, we've just updated our welcome emails to properly *get you in the loop* of who we are and what we do and care about 🌀

By signing up to our newsletter, you'll be sure to never miss any information from us. This is in contrast to here on Instagram and Facebook, where the algorithm is not working in our favour...

Sign up to our newsletter via link in comments 💛

And as always, thank you for following along, it means more than you know!

Love
Signe xx

20/02/2026

Thongs for your lighter bleed days? We've got you.

Both in mid-waist and high-waist versions 🌀

Photo:
Models:
Hair & makeup:

11/02/2026

Did you know that almost all of our styles also come in everyday versions with no absorbency, only a carefully designed gusset that *actually* works for your body's needs outside of the bleed days?

That means long enough gusset fabric for it to catch your discharge and made with the softest fabric that keeps you dry.

The gusset lengths in the various styles, absorbencies and sizes is something we have tested and tweaked a million times in the product development to make sure they are just right! 🫶

Photo:
Model: Aisha
Hair & makeup:

17/01/2026

Winter hibernation — a letter from our founder

It’s been a bit quiet on here lately, which I suppose is quite contrary to most brands that hype up their marketing budgets and run sale on sale on sale throughout November and December. At Hala, we don’t. We’ve never done Black Friday and don’t do sales, and for us, winter is restitution and reflection time. Winter is for slowing down. No one asks nature to start blooming in the middle of winter. Nature hibernates.

Lately, I’ve started paying more attention to the seasons and cycles of life, and I have been aligning my own life more and more to it. The outer seasons that we see in nature, but also the inner seasons that we as women experience every month. It’s truly incredible how this relatively small change creates so much more balance and calm within.

Last year, I had some very inspiring chats with cycle experts and about the female body’s monthly cycle and how you can - and why it makes sense to - live more according to it. You’ll simply get to know and understand yourself and your body so much better, and I’m truly so excited to launch a series of journal articles about this topic very soon.

I hope you are having a slow and soft start to 2026. I encourage you to not put too much pressure on yourself right now in the middle of winter and remember that nature’s new year isn’t until spring

21/11/2025

Recap of our October pop-up in Beirut at .co 🫶

Big thank you to all of you who passed by and a special one to for making it possible 💛

It was honestly such a good feeling to show Hala underwear IRL rather than just online, so: Where should we do our next pop-up?! 🙌

10/11/2025

Celebrate layers season with the most comfortable inner layer you can think of 🫶 🍂

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Model:
Hair & makeup:

20/10/2025

Hala underwear is underwear that's optimised for life.

Superior comfort with no tight elastics and zero unnecessary synthetic fibres, so your skin can breath and your body can move as if you didn't wear any underwear at all.

Plus it works for your body too - we've got underwear for everyday that actually absorbs your discharge, and we've got leakproof underwear in various absorbency levels for periods, postpartum and incontinence.

Because if your underwear isn't doing anything, why are you even wearing it in the first place?

Photo:
Models: Aisha, ,
Hair & makeup:

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Copenhagen

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http://www.halacollective.com/

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