20/10/2018
SLOW Fashion LOVE
➖➖➖
Dress to Impress with Individual Style! I’ll be honest, I did not grow up with the slow fashion mindset, that has been taught to me through my own values and beliefs (and now I am living and breathing ‘Slow Fashion is the New Fashion’ with my personal fashion brand, Phine Raun). I grew up in the 1990’s (Sydney & Brisbane, Australia) where the fashion mindset was pushed beyond grounds, that you always had to wear a new outfit / style for social activities and events. I was a sucker for fast fashion. Not proud of it – even worked in fashion retail store for years and seen what goes on behind the fashion value chain. My personal wardrobe was quickly growing bigger and bigger – with more emotional story attachments to the clothing, that it was hard for me to throw away (but when I do, I donate). Now, after many years later and been working in the fashion industry for +17 years worldwide, I have seen the positive and negative aspects. The fashion industry is a very paradox industry and we, us, the fashion citizens have the power to slow down fast fashion. Start by buying less, wear your clothing more. If you need a new style, buy second hand from an op-shop or a vintage shop (or borrow from a friend!), and only buy clothing that is good quality, sustainable, durability and timeless. I don’t follow trends – I make my own trends with my own styles. Look at the streets and other people and get inspired, but follow your heart (your true persona), your body shape and mostly important comfort and functionality. Make sure it is something you will wear again, again and again. Create some slow fashion love with your personal wardrobe.
➖➖➖
www.josephineraun.com
www.phineraunsslowworld.com
www.phineraunfashiondesign.com
➖➖➖
➖➖➖
stylist/ designer:
clothing:
showroom:
photo:
slow blog:
slow fashion:
➖➖➖
