The brand was created as a fashion label for cool city girls with a feminine, urban and confident look. The brand’s iconic style was an overnight success and to this day it still defines InWear. In July 2014, InWear became part of the successful brand portfolio of DK Company – one of Europe’s biggest suppliers of fashion and lifestyle brands. This has strengthened InWear’s position as one of the l
eading players in the mid-market segment in Scandinavia. With more than 45 years of experience InWear is one of Denmark’s best known and iconic fashion brands. Our continued success lies in our ability to deliver collections that reflect current international fashion trends and provide the modern woman with a style that is feminine, confident and well-dressed
DESIGN PHILOSOPHY
InWear is a contemporary fashion brand renowned for quality and wearability. Our signature is a feminine approach to design, each collection built around perfectly tailored pieces, made to last, season after season. We design our collections around pieces that give women styling options, that can be combined and matched together. Our focus is on core, year-round product, immediately recognisable by the InWear hallmarks. Shop the collection online across Europe or visit one of our stores in Denmark, Sweden, Netherlands and Belgium.
