InWear

InWear InWear is a contemporary fashion brand renowned for quality and wearability. HISTORY
InWear was established in 1969 in Copenhagen, Denmark.

The brand was created as a fashion label for cool city girls with a feminine, urban and confident look. The brand’s iconic style was an overnight success and to this day it still defines InWear. In July 2014, InWear became part of the successful brand portfolio of DK Company – one of Europe’s biggest suppliers of fashion and lifestyle brands. This has strengthened InWear’s position as one of the l

eading players in the mid-market segment in Scandinavia. With more than 45 years of experience InWear is one of Denmark’s best known and iconic fashion brands. Our continued success lies in our ability to deliver collections that reflect current international fashion trends and provide the modern woman with a style that is feminine, confident and well-dressed

DESIGN PHILOSOPHY
InWear is a contemporary fashion brand renowned for quality and wearability. Our signature is a feminine approach to design, each collection built around perfectly tailored pieces, made to last, season after season. We design our collections around pieces that give women styling options, that can be combined and matched together. Our focus is on core, year-round product, immediately recognisable by the InWear hallmarks. Shop the collection online across Europe or visit one of our stores in Denmark, Sweden, Netherlands and Belgium.

New in: The Daffodil Dress — now available at InWear.com.
11/05/2026

New in: The Daffodil Dress — now available at InWear.com.

Just in: The Raven Top, available at inwear.com.
05/05/2026

Just in: The Raven Top, available at inwear.com.

22/04/2026

Sharp tailoring and soft forms reflect the balance between structure and wildness. The Summer 2026 collection is now available at INWEAR.COM.⁠
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Fresh arrivals: spring outerwear, now available at INWEAR.COM
15/04/2026

Fresh arrivals: spring outerwear, now available at INWEAR.COM

A first look at spring newness.Landing soon at INWEAR.COM
08/04/2026

A first look at spring newness.
Landing soon at INWEAR.COM

28/03/2026

Introducing the fourth in a series of portraits that focus on inspiring female profiles, muses, and friends—our INWEAR ICONS.⁠
For 2026, we invite our ICONS to be inspired by the concept of INTERLUDE - a moment to slow down, reflect, and empower others through their own personal life interludes.⁠
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Meet friend and ICON Luca Gajdus⁠.
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Discover more on INWEAR.COM

InWear Standards.A curated edit of modern essentials. Timeless pieces to build your wardrobe around.Available online at ...
26/03/2026

InWear Standards.
A curated edit of modern essentials. Timeless pieces to build your wardrobe around.
Available online at INWEAR.COM

Adresse

Copenhagen

Telefon

+4588441576

Internet side

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