13/04/2026
Claire Ross-Brown founder of CJ London was featured in a new Forbes Business Council Expert Panel on “risky” brand decisions that paid off.
Claire share's the story of launching just before a nationwide lockdown and choosing to focus on integrity and PR over quick sales and why she would still make that call again.
In this Forbes Business Council Expert Panel, I join 20 leaders in sharing “risky” brand decisions that paid off. I talk about launching our brand just a week before a nationwide lockdown and choosing to focus on integrity and PR over pushing sales. A reminder that timing is unpredictable, but b...
