Personalised. Book&Me is not your typical children's book. It is not passive. It is not something a parent reads aloud while a child merely listens. It is an interactive experience– one that enables kids to craft and even star in the story themselves. At first glance, the book seems like a normal rhythmic poem. We slid and we turned
Oh how those wheels burned
While we rushed down the throat of the
whale
As the rain disappeared I felt a bit weird
Would we ever find my sock on this trail? However, through its accompanying app, Book&ME allows children to customize the tale with pictures. The app prompts children to take pictures that fit into various shapes. The outline of a whale turns blue when the phone is held up to the sky. An oval outline comes alive when a child's face fills the screen. These pictures are then printed onto stickers that can be placed throughout the book. Imagine the excitement when a child turns the page and sees his or her own face staring back! By giving children artistic freedom and allowing them to shape and even become part of the narrative, Book&ME pushes, empowers and inspires them to hold on to and nourish their creativity. Their Book&ME story will never be boring.
