27/03/2026
We’re live. Become co-owner of POND. What started in Copenhagen in 2021, a simple idea born between cold dips, saunas and city piers, has grown into a global community of urban dippers.
Chapter 01 was about learning. Perfecting the fit. Building the brand. Establishing the foundation.
Now, we’re ready for Chapter 02.
We’ve opened our crowd equity campaign to make it happen, and to invite you in.
We’ve already raised €27,900, bringing us close to our initial success target of €40,000. Momentum is building, and once we reach our maximum target, the round will close.
We are so grateful for all the initial support from our community, not to mention , CEO & Co-founder of , who has kindly made a minor investment to support us:
“I know firsthand how powerful community-backed growth can be. What excites me about POND is that they’ve already built a loyal, global following around urban dipping. Now crowdfunding gives everyone a chance to be part of shaping that movement.”�
Let’s Build A Brand For Life By Urban Waters
Chapter 02 is about expanding beyond our core swimwear into a full wardrobe for life by urban waters. Introducing our first women’s styles. Strengthening our creative direction. And continuing to build a global community around the dip.
We’re also proud members of the Swimmable Cities Alliance, supporting access to clean and safe urban waterways around the world.
But we can’t do this alone.
This raise is about building a strong, sustainable business, powered by people who believe in what we’re creating.
As a co-owner, you’re not just investing. You’re helping bring the SS26 collection to life, and gaining access to exclusive perks along the way. And, over time, the opportunity to share in the value we create together.
If you’ve been following the journey, this is your moment to step in.
👉 More info via link in bio
Let’s build Chapter 02 together.
Anders, Jesper, Mads, Johan, Asbjørn & Mikkel (+ the 13 initial crowd investors 💙)
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Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be prote