We are at a point in history where it is fully possible for every living being to live a good life. But what we are seeing is gross inequality, poverty, conflict and a breakdown of our fragile ecosystem. Even in the richest, most peaceful parts of the world, people are far from being as happy as they could be. We believe that in order for us to win someone has to lose. This belief is deeply rooted
in us, so we come to see getting and giving as mutually exclusive: You either chase your own happiness or your sacrifice your chance of success to help others. But we are misguided. Surely there is a middle ground. Surely it is possible to create a healthy balance between doing good for ourselves and doing good for others. AMOV will prove our old scripts wrong. We will show how success is best measured in human values, rather than just shareholder value, profit and GDP. We will prove that happiness can come from balancing all things; especially getting and giving. Tackling a notoriously non-sustainable industry; we are creating an apparel brand. Through our work and example, we wish to start a movement. A movement towards a society where people, businesses and politicians find it natural to act responsibly and with compassion - to give a lot; only to find it leads to happiness and meaningful lives for all.
