[ENG BELOW]
Anu Riebergi loomingut iseloomustavad põhimõtted on loodussõbralikud kangad, jääkideta disainipraktika, mugavus ja ajatus. Kõik meie kangad on valitud hoolikalt, arvestades kvaliteeti ning tunnet, mida kangas naha vastas tekitab. 95% kangastest, mida kasutame, on kangatööstuse jäägid, mille kaudu anname oma panuse puhtama moemaailma suunas. Järgides jääkideta disaini printsiipi, suunam
e kõik oma kanga- ja niidijäägid kas uude disaini või nende täidiseks, muutes iga toote ainueksemplariks. Meie missioon on läbi oma tootmisprotsessi olla võimalikult keskkonnasõbralik, jätmata enda poolt reostavat jalajälge ning aidates vähendada olemasolevaid jääke. Oma disainiprotsessis lähtume kangaste spetsiifilistest omadustest, millega seome mugavuselemendi. Ruum keha ja kanga vahel annab kandjale nii vaimset kui ka füüsilist privaatsust ning laseb rõiva disaini selle kandja kehal lõplikult kujundada. Ruumi lisamine annab inimesele privaatsust ning loob võimaluse sisemise seksuaalsuse esilekerkimiseks. Oluline koht on meie jaoks ka lisadetailidel, mis muudavad rõiva universaalseks ja kandmise kohast sõltumatuks. Näiteks annab varrukate poolitamine võimaluse kanda neid kas pool- või täispikana. Ajatus siseneb meie disainipraktikasse läbi klassikaliste lõigete kombineerimise mugavusdetailidega ning toob seeläbi fookusesse rõiva esialgse idee 𑁋 rahuldada esmalt praktilised vajadused ning seejärel esteetilised trendidele tuginevad soovid. Iga disain jutustab personaalse loo ning annab seeläbi rõivale juurde disaineri kohaloleku ning kandjale võimaluse suhestuda nii disaini kui ka disaineriga. Suuname oma loomingu inimestele, kes soovivad end paremini defineerida, otsides kvaliteeti ning sõnumit.
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Our design practices can be described through four concepts: earth-friendly fabrics, zero-waste design practice, comfort and timelessness. All the fabrics are carefully selected 𑁋 to offer the best quality and feel.
95% of the fabrics we use are leftovers from the industry to give our contribution in the process towards a waste-free fashion. By following the zero-waste principle, there are no leftover fabrics or threads that we throw away. Every little piece is either used in the next design or as padding for unique accessories. Our mission is to give back to the environment by not leaving a footprint. In our designs, we focus on comfort by considering the fabric’s natural movement 𑁋 through that, we leave extra space between clothing and skin as an opportunity to create physical as well as mental space for the wearer. Added space gives the fabric an opportunity to fall into place naturally. This creates comfort and the possibility for each person to create a unique form of design by wearing the outfit. The added room and unisex design allow a person to express their inner sexuality which is very often suppressed in the universal measurement system through objectification of the body. Little details designed for comfort have a very important place in our designs. Through them, we can give our clothes a more universal purpose and leave them independent of certain occasions and locations. For example, sleeves with adjustable lengths add informality to a formal clothing item. The concept of timelessness comes into our designs through classical cuts that are combined with comfort-oriented details. This combination makes the clothing focused on its initial purpose: to satisfy the practical needs of the person wearing it. Every design has its personal story and through that, has the touch of the designer in it. This gives the wearer an opportunity to relate to the concepts behind design. Our designs are for people who are trying to define themselves while searching for fine quality and meaningful messages behind clothing.
