24/04/2026
Al-Reef — the hero pattern of Cairo Reimagined.
Designed through a dialogue between the human mind and artificial intelligence, this piece marks our first exploration into how a machine envisions. Our designers guided the process, prompting the software to reinterpret the city’s raw silhouettes into bold, architectural forms, before the human touch stepped in to complete the pattern.
Available in three Cairo-inspired colourways. Designed to make a statement - woven from premium Egyptian cotton.