Salo Shayo

17/09/2025

I had the opportunity to design the packaging for XO GLAM, a beauty brand based in Los Angeles. From concept to final ex*****on, I worked on creating a visual identity that reflects the brand’s modern, bold, and playful spirit.
My focus was on two hero products:
Lip Oil & Eyeshadows

12/09/2025

Excited to share this design project 🌵✨

I created a menu design for mezcal & mole tastings in Oaxaca, in collaboration with sommelier Daniel González.

The concept is minimalistic yet colorful, reflecting the essence of a modern Mexico — where tradition meets contemporary design.
Always inspiring to translate flavors, culture, and experiences into visual form.

09/09/2025

Over the last 6 years, alongside my work in fashion design, I’ve developed a strong practice in graphic design and branding — creating visual identities, campaigns, and design systems for brands and projects across different industries.

For me, fashion and graphic design share the same DNA: storytelling through form, color, and composition. Whether on fabric or on screen, my goal has always been to build cohesive, impactful narratives that connect with people.

I’m excited to begin sharing some of these projects here, as they represent an important part of my creative journey and expand how I approach design as a whole.

I’m starting by sharing one of my favorite works: Voces de México — a banner for an event honoring the biggest talents of Mexican music through holograms, created for Farías Productions. Farias Productions LLC

30/12/2024

What a year it’s been!

Here are some things I learned from it:

⚡️family is life’s most precious thing
⚡️life rewards me when I make bold moves
⚡️authenticity attracts what I really need
⚡️gratitude is the key to happiness
⚡️what people think of me is irrelevant, what I think of me it’s what matters
⚡️ I have the freedom to be myself always
⚡️I am facing life on its own terms
⚡️sobriety is life changing
⚡️life can change in an instant
⚡️ I am stronger than I thought
⚡️my inner child is protected by my adult self.
⚡️there is magic everywhere, if you look at things with love

Wishing you all a new year filled with family, health, good friends, gratitude, acceptance, balance, self love, stability, joy, authenticity and bravery.

To the ones that have been by my side in good times and bad ones, with recognition and fame or without it: I love you, I don’t take you for granted, thank you.

16/05/2024