INDOI

06/09/2026

Say It Louder!

Some of what surfaced for me was this: why we,  as women, have we been taught to blend in? To adapt, to be liked, to stay quiet? To mould to what is expected of us?  How do we be learn to be our true selves?

18/08/2026

INDOI & friends 💙

A curated mix of pieces we love — from clothing to those little extras that complete the look.

30/07/2026

https://npv.soundestlink.com/ce/v/0/6a6a335bb031276dc0200a55

We're taking this time to properly switch off: to rest, to repair, to spend unhurried days with family, and to let our minds breathe a little. No emails, no restocking- just space. So this is our last email to you for a little while. 

19/07/2026

Antique fabrics reimagined sustainably

Some fabric finds its way to us already lived-in - folded in an attic trunk, forgotten on a mill shelf, hidden in a vintage store, waiting in a market stall to be noticed again. We rescue it, then give it a second life.

05/07/2026

Two blues, one cloth. New styles just dropped!

We gave it a new shape: a mandarin collar that stands quiet and sure, a scalloped hem that moves like it's still deciding, sleeves cut generous enough to disappear into. Worn long as a tunic, or paired with the matching Nadia wide-leg trouser for something closer to a uniform you'd choose on purpose...

28/06/2026

The colour the earth gave us. New pieces added to our Roots Collection

The Roots collection started with a question we kept returning to at INDOI: what does clothing look like when it carries the full story of how it was made? 

18/06/2026

Discover your element, heal accordingly 🌙... Join us for this nurturing hands-on workshop

Join us for Heal by Your Element with Aisha-  a hands-on, beautiful workshop where astrology becomes the diagnostic map, Traditional Chinese Medicine the framework, and gua sha the practice. 

02/06/2026

One Year of Craft, Culture & Community

One year ago, we opened the doors of INDOI "Ghar" in Poblenou with the hope of creating more than a store - a "home" where craft, culture and community could come together.

29/05/2026

Two years in the making. We planted a seed. This is what grew.

Two years ago, we planted a seed - quite literally. We sponsored one acre of regenerative cotton with Oshadi Collective in India, and then we stayed. We watched. We followed the cotton from the soil to the seed, from the seed to the yarn, from the yarn through the hands of community weavers, and fin...

19/05/2026

Our neighbourhood just made the New York Times list of top 50 places to visit in 2026

When the New York Times named Poblenou one of the top places to visit in 2026, many of us who live and work here felt a quiet recognition. This is a neighbourhood that has always had something special - and now the world is beginning to notice.