The idea behind the carrier is to create the absolute maximum convenience and comfort for you and your little one. The simplicity of the design and neutral tones create a very subtle and minimalist look, While the stretch in the fabric and the embrace of the carrier allow your baby to move with you whilst resting against your skin, heeding your heartbeat. Therefore, replicating the womb, creating
a sense of security and closeness your baby needs to feel calm. The convenience in the carrier is also being able to feed, promptly and discreetly. These are two major advantages when it comes to tight schedules and busy environments, ultimately allowing you to stay productive and still feel relaxed running your daily errands and attending social events; Hence creating a poise your baby then feeds off. More and more people are discovering that ‘carrying babies’ is highly beneficial. Scientific research demonstrates that frequent skin contact is one of the most important stimuli for a baby, to ensure healthy physical, intellectual and social development. Organic cotton is an imperative for ourselves and our world. Besides the quality-of-life benefits from organic cotton, the quality of clothing produced from organic cotton is also substantially higher. Organic cotton plants produce longer-stable cotton fibers which yield stronger yarn and more durable fabrics. Pesticide-free long-stable cotton also feels softer and more breathable and luxurious against the skin.