About Giordano
The essence of Giordano is to provide relevant, essential and timeless fashion for all and to develop apparel for everyone regardless of ethnicity, nationality or culture, truly illustrating its brand value of “World Without Strangers”. Established in Hong Kong in 1981, the Giordano brand is synonymous with men’s, women’s, and children’s quality casual apparel. Its consistent focus
on simplicity, quality and service has helped Giordano to create a signature look, featuring relaxed, easy-to-wear fashion pieces that can be readily mixed-and-matched to suit any occasion, mood or place. Its functional innovations such as wrinkle-free shirts and cool tees provide product differentiation and enhanced value for customers. The brand has grown from strength to strength – now recognized as a truly global brand; Giordano operates in a number of markets, including Hong Kong, South Korea, Taiwan, China, the Middle East, Singapore, Malaysia, Thailand, Australia and Japan, as well as exotic markets, such as Indonesia, Vietnam and Cambodia. Over the years, the brand has taken a path away from its traditional brand position and now takes on a more sophisticated and premium persona. We continue to offer clothing basics, but basics that are current and that respond to the growing needs of our consumers in the realms of fabric performance, design and fitting. Our shops can now be found in premium locations around the world, including the Mall of the Emirates in Dubai and Gangnam in Seoul, Korea. The brand has also been engaged in a steady European and North American expansion strategy. Retail Pedigree and Operational Excellence
Giordano is a leading international retailer of men’s, women’s and children’s apparel and accessories. Established in 1981, Giordano now employs over 8,100 staff with over 2,300 shops operating in more than 30 countries worldwide. Frequently cited in the Harvard Business Review, the renowned business school described Giordano as having ‘consolidated its position as a leading casual apparel retailer in Asia Pacific’. Giordano possesses significant experience in operating different store formats, including standalone flagship and street stores, shopping mall stores, department store counters, concept stores and pop-up stores.