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Güç

Garments that adapt to your body. Designed & handcrafted with care, in Paris.

18/08/2026

Our third drop is almost here. A new selection of pieces, designed with the same spirit of versatility, intention and effortless wearability that defines Güç.

Sign up to our newsletter for exclusive early access to Drop 03, as well as exclusive discount codes and first access to what’s coming next.

Stylist: Johanna Bouvier
Photo: Jawher Ouni
Set: _carolvasques
HMU: Lucie B
Model: Gael Calderon Merat
Team: .3 & .at

13/08/2026

Meet the Silvana Dress — a piece designed to shift with you.

Its adaptable silhouette allows you to style and wear it in different ways, creating a look that feels effortless yet considered. From understated and minimal to more sculptural and expressive, Silvana leaves room for interpretation.

One dress, multiple moods. Made to be worn your way.

HMU: .bouttin
Model: .apfel
Team: .3 & .at

11/08/2026

Our pieces are designed to be worn in different ways, giving you the freedom to create multiple looks with a single piece.

Change the silhouette, style it differently, make it your own. Whether you’re feeling minimal, playful, effortless or dressed up, the same piece can adapt to your mood and the way you want to wear it.

One piece. Several possibilities. Your way.

Stylist:
Set:
HMU: .bouttin
Model: .apfel
Team: .3 & .at

04/08/2026

Details of our Silvana Dress — designed to be worn long, mid-length, or draped. A versatile piece made to move with you, from one occasion to the next.

Currently out of stock, but we’ll be restocking very soon.

Sign up to our newsletter to be the first to know when your favourites are back, or activate “Notify Me” on our website for your preferred style and size.

Stylist: Johanna Bouvier
Photo: Jawher Ouni
Model: Gael Calderon Merat
Team: .3 & .at

30/07/2026

The Ajia Top in Beige is available online at gucofficial.com

Güç’s philosophy is that a garment should adapt to the body, not the other way around. Every piece is designed to be multifunctional, giving you the freedom to wear it in different ways.

The Ajia Top can be worn as a T-shirt or as a tank top — depending on how you want to wear it, or simply how you feel.

HMU: .bouttin
Model: .apfel
Team: .3 & .at

28/07/2026

Drop 02 is now available online and frequency.newyork in New York.

We work exclusively with natural fabrics sourced from deadstock materials, carefully selected for each piece.

To learn more about our approach to materials and sustainability, visit our website or subscribe to our newsletter at www.gucofficial.com

Stylist: Johanna Bouvier
Photo: Jawher Ouni
Set: _carolvasques
HMU: Lucie B
Model: Gael Calderon Merat
Team: .3 & .at

21/07/2026

Güç worn by Lucy , styled by HANNA TEGLASY and captured by Elisabeth Rogov for the FILMFEST MÜNCHEN .

Discover our Drops online — and don’t worry about shipping, it’s on us.

Sign up to our newsletter for more insights into Güç, behind-the-scenes moments, and stories from the brand: www.gucofficial.com

14/07/2026

Our Joy Shirt and Ajia Top from Drop 02, quietly waiting for their next destination.

Designed with versatility and movement in mind, both pieces are part of our latest drop, now available online and at selected stores in London, Paris, and New York.

Discover more about the collection and receive exclusive insights and early access by signing up to our newsletter.

Stylist:
Photo: Jawher Ouni
Set: _carolvasques
Team: .3 & .at

07/07/2026

Actress .gartner in our Mela Shirt and Pauli Pants, casually on her way to the Munich Film Festival, styled by .hanna

Like Lucy, we want everyone to feel comfortable and confident in our garments.

Güç means strength and power in Turkish, reflecting both the physical presence and inner confidence we want everyone to embody when wearing our pieces.

30/06/2026

With this heatwave, you need to wear something cool — and what’s cooler than our second drop.

Available online and at Alta Store

Sign up to our newsletter if you want to know more and get exclusive insights, at www.gucofficial.com

Stylist:
Photo: Jawher Ouni
Set: _carolvasques
HMU: Lucie B
Model: elisa colette apfel
Team: .3 & .at

Adresse

Paris

Site Web

https://gucofficial.com/

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