20/11/2025
Two sisters who never stopped creating together:
It felt like the right moment to reintroduce ourselves. I am Alexandra (L) and this is my sister Laëtitia (R) in a childhood photo that still makes us smile.
Laëtitia is the creative heart of My Baby Days, designing from her Parisian atelier, and I bring years of UK business experience to the brand. Our story began when she designed the Balloon All My Firsts print for her little one. She had her hands full and realised the baby books would stay empty, so she created something simple and beautiful to capture the moments she did not want to forget. That's how our signature sets were born.
What started as a single print in a Parisian apartment has grown into a small collection of heirloom milestone pieces chosen by families around the world.
If you are new here, welcome.
If you have been with us for a while, thank you for being part of our story. We are so happy to play a small part in yours.
*Moments that matter, memories that last*
