08/01/2026
We’ve been sold the idea that “buying quality” is the answer to overconsumption. But what if quality isn’t the fix? What if it’s just a new excuse to keep shopping?
From high-end labels to fast fashion, the cycle remains the same: more, more, more. But true sustainability isn’t about buying less better; it’s about buying less period and choosing more intentionally.
So, next time you shop, ask yourself: do I really need this, or am I filling a hole in my heart with more stuff?
Let’s rethink what we really need, and choose wisely.
Read Buy Better, Buy Less, Feel Smug About It by Isabel Cristo at the New York Times.