Contact: [email protected]
Store : 346, rue Saint-Honoré, Paris / 11h – 19h
Tél : + 33 1 42 97 44 27
Designer Viktoria Bagryantseva was born in Moscow, Russia. Although she knew from earliest childhood that she wanted to become a fashion designer, she came to her true calling in a roundabout way. While still in grade school, she learned about the art of making cameo jewelry from her fat
her, a renowned and highly respected jeweler and artist, and became skilled in the technique of filigree. Thanks to her statuesque good looks and athletic physique – a trait no doubt inherited from her grandmother, Yelizaveta Bagryantseva, a triathlete and 1952 Olympic silver medalist for the discus throw – the would-be designer was spotted by a modeling scout. At 14, she enrolled in modeling school, signed with a renowned agency and won a competition to be the face of Revlon. Bagryantseva walked the runway for houses including Jean-Louis Scherrer, Jean-Charles de Castelbajac, Kenzo, Byblos and Cavalli while studying for a degree in Art History, still dreaming of becoming a designer one day. But her newfound understanding of how difficult it is to make it as a fashion designer, not to mention the fact that there were only two couture houses in Russia at the time, prompted her to pursue a graduate degree in economics. In 2003, finance degree in hand, Bagryantseva moved to Paris and enrolled in the Ecole de la Chambre Syndicale de la Couture Parisienne. After graduation, she joined Roberto Cavalli’s atelier in Florence, where she worked on fabric research and patterns and learned how to build a collection. In 2006, the time had come for Bagryantseva to manifest her dream: she founded her own label and named it “Lyubov”, the Russian word for “love”. It was the designer’s way of honoring the one emotion that matters most to her: a love for others and a love of fashion. Three years later, Lyubov moved into a small boutique, atelier and showroom on the Rue Cambon. Thanks to that prestigious address, the brand quickly attracted an international clientele who was drawn to Lyubov’s structured, masculine-meets-feminine silhouettes. In June 2011, Bagryantseva collaborated with India Mahdavi on a “barock” pop-up shop in a space on the Rue Saint Honoré that once had been a gas station. With the new shop at 346 rue Saint-Honoré, Lyubov is poised to start a whole new chapter. Relations publiques/artistiques:
A&K Communication
Tel: +33 (0)1.45.61.08.27
[email protected]
Relations Presse:
STATIONSERVICE
Tel: +33 (0)1.42.21.36.36
[email protected]