アポロジー)
APOLOGIE is dedicated to the creation of shoes and accessories and believes that fashion should be at once accessibly available in terms of price and extremely exclusive in terms of its selective distribution and business relations. Its Artistic Director, Olivia Cognet, associates her luxury footwear savoir-faire and her extensive experience as Accessories Stylist for Carven, Tara Jarmon,
Sonia Rykiel, Thierry Mugler. In order to provide APOLOGIE with a pragmatic vision of both women’s shoes and the current and ever-changing commercial market in which it finds itself. Fruit of a desire to create a genuine collection of elegant yet accessible shoes, APOLOGIE embodies a uniquely timeless world where modernity meets the classics and whose identity revolves around core values, evidence of its serene foundation. In harmony with ancestral standards of creation, craftsmanship and humanism, it can be interpreted as a sane response to the modern standardization and overall prevailing frenzy. Its graphic identity leaves an impression of reassuring familiarity evocative of a brand that has made its memorable mark but that never stops reinventing itself and determining its own trends. Inspired as much by the Renaissance cabinets of curiosities as it is delicious patisseries, this new APOLOGIE collection strives to be unique in its elegance and inquisitiveness, colorful yet pure. Anything is possible when joyous and unadulterated inspiration is allowed to run free. In sum, its esthetic is Parisian, contemporary and is translated into further accessories collections. Essentially produced in Northern Italy, APOLOGIE shoes are of known quality and pass through the hands of reputable shoe-makers. This first collection is an unexpected yet pleasant breath of fresh air. Olivia Cognet pursues her passion for footwear via her professional life, so today, she is proud to finally show her own vision of women.... through the name APOLOGIE