25/05/2026
PRESS ARTICLE Marie Claire ✨ 📰
Martian Agency: From Cosplay to Haute Couture, a Different Vision of Creation
Feature published on 05/25/2026 – In partnership with Médias France
Founded in 2017 by Marine Arnoul, Martian Agency blends fashion, costume design, and 3D technologies. From Just Dance to Mask Singer, as well as the international music scene, its creative director has forged her own path between pop culture and haute couture.
FROM VIDEO GAMES TO TELEVISION SETS
Marine Arnoul knew from an early age that she wanted to create her own fashion agency, though she had no idea where the journey would lead. Holding a master’s degree in fashion and luxury management, she joined Ubisoft, where she contributed to five Just Dance titles. Passionate about cosplay and video games, she discovered the storytelling power of costumes and their ability to embody a narrative.
At the same time, Martian Agency was taking shape and officially launched in 2018 with a runway show at Paris City Hall and an award at the Carrousel des Métiers d’Art at the Louvre. Even the Covid pandemic failed to slow Marine’s momentum: in 2020, she devoted herself entirely to the project.
“Costume and fashion are the same thing,” she explains. The rest of her journey proved her right.
HAUTE COUTURE TROUGH A SCANNER
Marine’s résumé spans six pages: Eurovision, Mask Singer on TF1, collaborations with the Cannes Film Festival and red-carpet appearances, costume creation for the tours of Rilès and Zara Larsson, superhero designs for Decathlon’s latest advertising campaign and for Artus’s show at La Défense Arena…
Yet her approach remains consistent. She treats every collaboration as an artistic director would approach a collection: research, storytelling, visual identity, and in-house production.
The agency also draws strength from James Whittall, co-founder and 3D specialist, with whom she develops 3D scanning and printing techniques applied to bespoke costume design. The Geisha-Samurai costume from Mask Singer Season 6, worn by Florent Mothe, is a perfect example: a mask fitted to a tenth of a millimeter, 3D-printed and then hand-finished.
“3D technologies are another way of looking at art,” says Marine.
HEADING FOR THE STARS
The very first costume created by Martian Agency was already an astronaut suit — “skin-tight, futuristic, almost cyborg-like.” Since then, requests for helmets and space suits have multiplied. In France, whenever a production wants to shoot a science-fiction film, sourcing such pieces quickly becomes a challenge.
Marine sees this niche as the convergence of everything she has built: couture, 3D printing, embedded electronics, and helmet design refined down to the smallest detail.
“It feels real,” she says of these creations, which exist somewhere between cinematic costume and fashion object.
The agency, currently preparing its next collection and announcing new collaborations with international productions, intends to fully claim this territory — the natural continuation of a career built entirely on its own terms.
