B73 Creative Ltd

B73 Creative Ltd Graphics, Branding & Apparel Design Freelance Graphic Designer - Dave Hall
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RIDER IDENTITY // FINLEY HOUGHThere’s a difference between designing a logo and building an identity.With Finley Hough B...
04/09/2026

RIDER IDENTITY // FINLEY HOUGH

There’s a difference between designing a logo and building an identity.

With Finley Hough BMX, the aim was to create something that could belong to the rider throughout his career — independent of teams, sponsors and race programmes.

Built around the FH monogram and expanded into the FH180 identity, we created a visual system designed to work across racewear, helmets, social media, merchandise and sponsorship.

The identity was then brought to life on Finley’s race kit, with the race shirts designed by Andy Goddard at Crave Digital, incorporating the FH180 branding into a seriously striking trackside look.

Finley is an incredibly exciting young British BMX prospect and part of the GBCT Olympic Development Squad — so for us, this project was always about looking beyond where he is today and creating an identity capable of going wherever his career takes him.

His name. His identity. His future.

Brand identity: B73 Creative
Race shirt design: Andy Goddard /

Late to the Gate Podcast - 👀 let’s talk.
02/09/2026

Late to the Gate Podcast - 👀 let’s talk.

02/09/2026

A new month. A fresh page. Another opportunity to create something brilliant.

Here’s to new ideas, exciting projects and making September count. 🧡

Every year at the British BMX Championships, each region picks a theme for the Regional Parade… usually with a nod to th...
19/08/2026

Every year at the British BMX Championships, each region picks a theme for the Regional Parade… usually with a nod to their regional colour.

Over the past 10+ years I’ve had the privilege of working with most of the regions on various Brits designs — but probably none more than the East Region and their unmistakable YELLOW. 💛

This year they’ve gone with a RUBBER DUCK theme… and I reckon it’s going to be a whole lot of fun at the Brits! 🐥😂

I was asked to put together a simple graphic for some regional T-shirts, giving the kids, parents and supporters something to wear and represent the East over the weekend.

So… here’s what we came up with. 👀🐥

Can’t wait to see the YELLOW ARMY out in force and REPPIN’ the East in Manchester in a couple of weeks! 💛🔥

QUACK QUACK… LET’S GO EAST! 🐥

Work hard. Stay grateful. Repeat.
18/08/2026

Work hard. Stay grateful. Repeat.

FIFTY THREE ….LOADING 😎If you can’t create a vector graphic for your own birthday, when can you? 🤪🤣
12/08/2026

FIFTY THREE ….LOADING 😎

If you can’t create a vector graphic for your own birthday, when can you? 🤪🤣

The world has enough people doing just enough.Whatever you do. Work at it with all your heart.Not for the algorithm.
Not...
11/08/2026

The world has enough people doing just enough.

Whatever you do. Work at it with all your heart.

Not for the algorithm.
Not for the applause.
Not because everyone will notice.

Because you know when you’ve given it everything… and you know when you haven’t.

There are easier ways to work.

Cut the corner.
Use the template.
Settle for “that’ll do.”
Get it out. Get paid. Move on.

But some of us just aren’t wired that way.
We obsess over the detail nobody else will notice.
We move something 2mm and somehow it matters.
We start again when what we’ve created is perfectly acceptable… but we know it could be better.

Sometimes that’s a curse. 😂

But I think it’s also where the good stuff comes from.

Whatever you do — design, build, teach, lead, create, serve, parent, run a business — work at it with all your heart.

The world has enough “that’ll do.”

Make something you’re proud to put your name to.

Know someone who works like this?

Tag them. 👇

There’s something satisfying about stripping a design back to the essentials and letting simplicity do the talking.Over ...
12/05/2026

There’s something satisfying about stripping a design back to the essentials and letting simplicity do the talking.

Over the years I’ve had the privilege of working closely with Pure Bicycles, helping shape visuals that reflect the identity of the brand both on and off track. One of the defining elements of Pure has always been minimalism — clean lines, understated graphics and a design language that feels timeless rather than overworked.

The new V7 decals continue that philosophy. Subtle, refined and purposeful. No unnecessary noise… just simple, clean graphics designed to complement the bike rather than overpower it.

It’s always a pleasure working with brands that trust the process and understand that sometimes less really does say more.

There’s something special about seeing a logo move beyond the screen and into the real world — especially when it carrie...
06/05/2026

There’s something special about seeing a logo move beyond the screen and into the real world — especially when it carries real meaning behind it.

This project was a little different. A good friend asked me to create a logo for an investment company, named in memory of a much-loved basset hound. It wasn’t just about creating something that looked right — it had to feel right too.

Starting from a simple vector concept, the aim was to keep the design clean, characterful and instantly recognisable — something that would hold its own across digital and physical applications. Seeing it now applied to a BMX race helmet brings that to life in a whole new way.

It’s always a privilege to work on projects that carry a personal story. Thanks for trusting me with it — and for letting that story live on through the brand.

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15 Galway Close, Royston
Barnsley
S714FR

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