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Dood Eyewear The Classically Modern Eyewear Brand

Try before you buy. We get asked a lot what the world looks like through a coloured lens, so this weekend in London we t...
12/10/2026

Try before you buy.

We get asked a lot what the world looks like through a coloured lens, so this weekend in London we took some lens swatched out to show you.

Blue, red and light green. So, which one are you wearing first?
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The Classically Modern Eyewear Brand.

Selling out sounds like a win. It wasn’t, quite. Notes from the Piaggio. Four shows, one Piaggio and a summer that ran a...
08/10/2026

Selling out sounds like a win. It wasn’t, quite.
Notes from the Piaggio.

Four shows, one Piaggio and a summer that ran away from us. Goodwood Revival turned out the biggest of the lot. We sold out of a handful of frames too and we are not restocking them, so if you had your eye on one, that’s that.

The honest version is in here, the good, the graft and what we got wrong. Next year we hope to be back at Glastonbury and Goodwood, plus a few new places. Keep your eyes peeled.
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The Classically Modern Eyewear Brand.

This isn’t how we’d usually shoot our frames. That’s rather the point. A study. We handed a pair to Thom Barnett and let...
04/10/2026

This isn’t how we’d usually shoot our frames. That’s rather the point.

A study. We handed a pair to Thom Barnett and let him read it his own way, in his own style. What came back is his, not ours and we rather like it.

The first of more to come.

Shot by Craig Fleming and Thom Barnett of Mamnick. Worn by Thom Barnett.
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The Classically Modern Eyewear Brand.

People in Dood is back, though the last pair isn’t out yet. Pictured, in order: the 514 Green, the 105 with Blue Lenses ...
29/09/2026

People in Dood is back, though the last pair isn’t out yet.

Pictured, in order: the 514 Green, the 105 with Blue Lenses and one we are still working on. Our two best-sellers, as it happens.
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The Classically Modern Eyewear Brand.

Look what the light does to a pair of frames. Photographed by Thom Barnett The 481 in Light Tortoiseshell with Light Gre...
23/09/2026

Look what the light does to a pair of frames. Photographed by Thom Barnett

The 481 in Light Tortoiseshell with Light Green Lenses, caught in the last of the day.

Swipe through.
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The Classically Modern Eyewear Brand.

Three years, three numbers and one we didn’t want to show you. Notes from the Piaggio. We grew 122%. The next year, reve...
07/09/2026

Three years, three numbers and one we didn’t want to show you.
Notes from the Piaggio.

We grew 122%. The next year, revenue slipped 8%. Every brand has a difficult one. That was ours.
2025 nearly doubled it back. 2026 isn’t finished, but the numbers say we are heading somewhere.

And the five frames that outsold everything else? Number one might surprise you.

Swipe through ➡️
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The Classically Modern Eyewear Brand.

03/09/2026

No frames in this one. On purpose.

A few postcards from the place that shapes how we see things. Stone, water, colour and whatever wanders past.

Consider it a pause.
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The Classically Modern Eyewear Brand.

Online, you play it safe. At a show, you don’t. We get asked this a lot: is there really a big difference between what p...
01/09/2026

Online, you play it safe. At a show, you don’t.

We get asked this a lot: is there really a big difference between what people buy online and what they buy at our shows? So we broke it down. Online it’s tortoiseshell and marble, the reliable choice. In hand, with a weekend ahead people go bold every time. The 946 in Clear Green with Pink lenses was the pick at every show this year and last. It’s the pair Margot Robbie chose too.

One show left, come and find us at Goodwood Revival, 18-20th September.
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The Classically Modern Eyewear Brand.

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