01/09/2026
🌹 The Story of Rona Rose.. so far
Rona Rose began with a little dream.
In March 2024, I opened the doors of a small independent ladies’ boutique on Margaret Street in Beaumaris, with rails of clothes, lots of ideas and absolutely no idea quite where the adventure would take me.
I just knew what I wanted Rona Rose to be.
A shop where women could walk through the door and feel comfortable.
Where you could say, “I hate my tummy,” “I don’t know what suits me anymore,” or “I need something for Saturday night and I’m having a complete meltdown” — and nobody would bat an eyelid. 😂
Because Rona Rose was never really supposed to be just about clothes.
It was about women feeling good in them.
Over the last two years, Rona Rose has grown and changed — sometimes because I had a brilliant idea… and occasionally because one of my brilliant ideas turned out to be absolutely terrible. 🤣
There have been fashion nights, workshops, book clubs, pop-ups, Sunday morning lives, Rona Rose at Home parties and enough parcels arriving at the shop to make the delivery drivers honorary members of staff.
There have been fabulous days when the shop has been buzzing from morning until closing.
And there have been days when I’ve looked at the till and thought…
Well, that’s not paying the electric bill. 😂
Running a small independent business is wonderful, exciting, exhausting and occasionally terrifying.
But somewhere along the way, something really special happened.
Rona Rose became a community.
Customers became regulars.
Regulars became friends.
Women started bringing their mums, daughters, sisters and best friends through the door.
Our VIP group became a place for first looks, bargains, opinions and plenty of laughs.
And the shop became somewhere you could pop in for a jumper and somehow still be chatting twenty minutes later.
I’ve also been incredibly proud to give space to beautiful independent and local brands — particularly talented makers here in North Wales — because small businesses supporting other small businesses really does matter.
There have been difficult chapters too.
Times when business has been frighteningly quiet. Times when I’ve questioned whether I was getting it right. Times when I’ve had to rethink, change direction, cut things back and start again.
But every time, I come back to the same thing.
Why I opened Rona Rose in the first place.
For the woman who thinks fashion isn’t really for her anymore.
For the woman whose body has changed and doesn’t quite know how to dress it.
For the woman who wants something fabulous without spending a fortune.
For the woman who wants someone to say:
“Try this. Trust me.”
…and then watches herself in the mirror and says:
“Ohhhh… I LOVE it!”
That bit never gets old.
Today, Rona Rose is still a little independent boutique on Margaret Street in beautiful Beaumaris.
But to me, it’s so much more than that.
It’s two years of taking chances.
Two years of learning.
Two years of laughter, mistakes, friendships, fashion and some fairly questionable decisions made while ordering stock late at night. 😂
Most importantly, it’s two years of wonderful women choosing to spend their money with a small independent business when they could shop absolutely anywhere.
And I will never take that for granted.
There are still lots of chapters of the Rona Rose story left to write.
I don’t know exactly what they’ll look like yet.
But I do know this…
There’ll be fabulous clothes.
There’ll be laughter.
There’ll probably be Prosecco.
And there will always be a place where women can walk through the door exactly as they are and leave feeling just a little bit more fabulous.
That’s Rona Rose. 🌹
And I’m incredibly proud of her.
Thank you for believing in us.
Love,
Simone xx
