Flotee, Bicester (2026)

02/05/2021

Another ode to Flo, my labrador, who my brand is named after.⁠⁠
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FREE DELIVERY is on offer across the Flotee website this weekend until midnight tonight (Sunday). No code needed as it will be automatically applied at the checkout.⁠⁠
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Help celebrate one year of my brand by having a look at my website to see if you fancy anything x Thank you for your support, Liz⁠⁠
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01/05/2021

Flotee - one year since the launch*⁠⁠
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*technically, the brand launched on 3rd may but bringing forward celebrations to the weekend as birthdays should last more than one day, right ?!⁠⁠
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Flotee is actually named after my first baby, my fox-red labrador, Flo. She is so very gentle; a bundle of energy; and has a big character at the same time. I have tried to capture her over the years but these do not do her justice, really.⁠⁠
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Also, special offer running during this weekend - Free delivery on everything on the Flotee website. This offer is automatically applied at the checkout. Enjoy! Link in the bio to start shopping x Liz⁠⁠
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29/04/2021

LYBRO print - I'm days away from reaching one year of launching Flotee and I'm celebrating this by looking back at the inspiration and design process behind my current prints.⁠⁠
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Lybro was developed from the typography and rusted elements of these metal buttons. Such strong letter shapes made even more interesting by the rusted parts. I photographed these buttons and started to clean up each part of the design by simplifying the letter shapes or by emphasizing elements of the rusted parts. ⁠⁠
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The part of the design I struggled with the most was how much colour to use. I tried lots of different colour combinations and experimented with these as bigger blocks of colour (see pic 2) but doing this detracted from the design so I kept this print very simple and did a stone colour version and a black colour version and used negative space as a colour (see the 'B' shape in pic 3). I do love this design!!! I really hope you do, too xx Liz⁠⁠
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27/04/2021

Chalk It design:⁠⁠
As Flotee is just over a week away from its one year anniversary, I am celebrating this by sharing the design process for my current prints. This grid post is all about the 'Chalk It' print.⁠⁠
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I have always loved typography as I am fascinated by the shapes of letters - not so much as what they say. The Chalk It print started with a section of a sign that I photographed. I love the simple shapes and also the added interest of the rusted and slightly torn edges. I captured this in a photograph and then developed the letters in Adobe Illustrator and cleaned up some of the markings and emphasized some of the areas of age. Once I was happy with the shapes, I added in the floral pattern (in the second pic), which I developed from a china plate pattern. I combined these two elements and went through various colour changes and then the 'Chalk it' print was complete :)⁠⁠
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This print is available in coral and green prints to on organic vests; tees; sweatshirts and hoodies; and tote bags - click the pic or link is in the bio. xx Liz⁠⁠
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25/04/2021

All Flotee products are digitally printed with your chosen design using water based inks. These inks are bio-degradable, contain no animal products, and are not tested on animals. :) All the ink ingredients are tested to Oeko-tex 100 standard in GOTS certified supply chain, which means they are free from harmful chemicals and nasty plastics.⁠⁠
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The 'buy one get one KG' offer is still running until midnight tonight - for every single order purchased on the Flotee website 1KG of ocean-bound plastic will be recovered. After being collected the plastic is recycled and processed into new raw material called Social Plastic which can be purchased by manufacturers to produce more environmentally and socially ethical products. This completes the plastic loop, creating a sustainable, circular economy. ⁠⁠ Link in the bio to shop or click the pic.
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23/04/2021

BUY ONE GET ONE KG...⁠⁠
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For every order made during this weekend on my website 1KG of ocean-bound plastic will be recovered and recycled - the equivalent of 50 plastic bottles. We will count the orders and then fund the plastic recovery that is done through our friends over at Plastic Bank.⁠⁠
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All Flotee prints are developed from hand-drawn elements and my own photography inspired by vintage text and patterns and brought together digitally and ready for printing.⁠⁠
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Order anything from the Flotee website between now and midnight Sunday and this offer is automatically applied at checkout👌
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Link to shop is in my bio or click on the picture x ⁠⁠
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20/04/2021

STEEL FLOWER PRINT⁠⁠
I officially launched Flotee over 11 months ago, so in the run up to 1 year of Flotee, I am showcasing my current designs and showing you the developments in the design process. ⁠⁠
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The grill pattern in the Steel Flower design was drawn from a piece of taxidermy (a small alligator). This belonged to my grandad - don't know where he got it from but I always remembered it being in his house, on the shelf above the electric fireplace. I was really interested in the pattern of the scales, so I started to scan the item and draw it.....⁠⁠
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I am inspired by items that have a history or that are dear to me. Like this piece of taxidermy- bit random but a lovely memory of my grandad xx⁠⁠
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Scroll through the images to see the finished design.⁠⁠
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18/04/2021

BUY ONE GET ONE TREE offer is still on until midnight tonight (Sunday). For every single order made on the Flotee website one tree will be planted. This offer is automatically applied at the checkout and all purchases will fund tree planting. During the last year, the tree planting campaign has captured over 1.5 million kilos of CO2 by planting the equivalent of 24 football pitches of reforested land. Many of these trees were planted in the mangroves of Madagascar.⁠ - Excellent work! - link in the bio to shop x
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16/04/2021

BUY ONE GET ONE TREE⁠⁠
This is a regular offer on my website to promote the environmentally friendly values of the product that Flotee designs are printed on. During this weekend for every single purchase made on the website, one tree will be planted! This is a great way to make positive change, if you are in the market for organic cotton womenswear.⁠⁠
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Since this offer first started, the Teemill organic clothing factory (which Flotee designs are printed on), has planted over 19 hectares of trees - that's around 24 football pitches worth of reforesting. This has mostly been focused in Madagascar. These trees help keep the Madagascan coast line stable, diversifying and restoring the natural balance of nature, preserving the environment for native species and ecosystems. This project also offers long-term employment to local communities and improves the livelihood for local workers.⁠⁠
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Click the pic or go to the link in my bio to shop 100% organic cotton vests; tees; l/s tops; sweatshirts and hoodies; tote bags xx⁠⁠
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14/04/2021

SOAP BOX PRINT As it is coming up to Flotee's 1 year anniversary - I am taking my grid space to show you the process and developments that go into my designs. ⁠
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I love using tracing paper to develop my drawings and pick up the shapes and detail that I like from lots of drafts...looking at these images again, I quite like the dusty pick colour with the dark oranges and yellows - what do you think?⁠⁠
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flotee.teemill.com⁠⁠
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11/04/2021

It's still long sleeves season as the weather in the UK is still on the cold and unpredictable side! I love reading customer reviews like this- click on the pic to find out more or visit my website (link in the bio) xx Liz⁠⁠
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09/04/2021

An oldie but a goodie: The Butterfly design was launched in May last year and has proven really popular. A non-seasonal design so it translates well on a t-shirt, in summer, as well as on one of our super soft sweatshirts, for chilly evenings. ⁠
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Effortlessly styled by - thank you!⁠
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Don’t forget that our factory ‘Teemill’ promote a circular economy and, as such, all of our garments are designed to be returned to the factory when worn out for £5 store credit per garment. So, the fibres from any of our tees will be formed into a new recycled tee- pretty cool, huh?! All information can be found on the garment.⁠
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https://flotee.teemill.com/⁠
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Flotee

02/05/2021

01/05/2021

29/04/2021

27/04/2021

25/04/2021

23/04/2021

20/04/2021

18/04/2021

16/04/2021

14/04/2021

11/04/2021

09/04/2021

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