Clonezone Birmingham

Clonezone Birmingham Clonezone is the UK's first and favourite LGBT lifestyle store. Explore our incredible ranges. However, our iconic brand was recognised and fortunately saved.

Read the CZ Blog here - http://blog.clonezonedirect.co.uk/

Clonezone is the UK and Europe’s FIRST Gay superstore. We first appeared on the UK Gay scene in 1982 –where we began with a wheelbarrow of t-shirts, toys, l**e and other naughty treats being pushed about the nightlife of London’s Earls Court. Clonezone was founded due to four close friends being frustrated at the lack of quality products

available to the Gay community. The first Clonezone opened inside of Brompton’s – a legendary Gay pub in Earls Court that is now unfortunately gone. Our early customers included a fabulous mix of the LGBT community and a few very famous Gay superstars, who of course we won’t mention…

As our popularity grew, in 1984, we began to open up our own shops. Clonezone became an integral part of the Gay scene and provided customers with news of local Gay venues and a safe place to shop for the hottest fashion, toys, p**n and much more – during a risky time for the LGBT community in the UK. Our exciting stores were opened by icons such as Lily Savage, Sue Pollard and Kenny Everett. During our 30+ years in the Gay scene we have proudly supported HIV & AIDS research and promoted safe s*x. We are proud supporters of many Gay charities and are often involved with charity events and fundraisers in the UK. We were the FIRST Company in the UK to import Levi 501 jeans direct from America, despite Levi’s anticipating there was “no interest” in 501s in the UK. Our bespoke leather designs have been included in exhibitions at the the V&A museum and remember the famous red PVC thongs from ‘The Full Monty’? – Yes, they’re ours too! Unfortunately, due to one of the worst recessions in history, like many other high street chains – we struggled. Clonezone came back bigger and better than ever. Now – Clonezone is bigger than ever. We are still going strong and providing the best products on the market for you at the best prices. Our purchasing manager travels the world to find the s*xiest fashion and underwear – as well as naughty pleasure devices for your fun. You can now find us in Soho, Earls Court, Manchester and Birmingham – as well as online. Our technology has advanced. Our new website is our fastest and most secure (We use HTML 5 for all the geeks out there). We are constantly making improvements -the boffins upstairs are always tinkering with our back end...

We are immensely proud of our history and look forward to making more memories with you all. We tweet, we’re on Facebook – we love interacting with our customers. No question is too big or too small – it’s not always about making sales. We want YOU to enjoy our products, because that makes us happy. After all, without you, we wouldn’t have got here… would we? Thank you for shopping with us, it really doesn’t get much better than this. Here’s to another 40 years! From all of us at Clonezone.

13/06/2026
The Weekend is on us!We have the Brand-New range for Nasty Pig in storeIncluding the NEW Pride Collection 🏳️‍🌈🏳️‍⚧️🌈We a...
12/06/2026

The Weekend is on us!

We have the Brand-New range for Nasty Pig in store
Including the NEW Pride Collection 🏳️‍🌈🏳️‍⚧️🌈

We are open till 9pm 🕘

Clonezone Birmingham
Nasty Pig

11/06/2026

The fabulous Nathan & Cliff from Birmingham LGBT
are here today with their pop-up clinic - 4pm-8pm

Offering instant HIV tests and.....any other advice you may need

Pop down and see them


Clonezone Birmingham
Birmingham LGBT

The Weekend has landed!We have the Brand-New range for Nasty Pig in store for you.We are open till 9pm for you today.Clo...
06/06/2026

The Weekend has landed!

We have the Brand-New range for Nasty Pig in store for you.

We are open till 9pm for you today.

Clonezone Birmingham
Nasty Pig

Ready for the weekend?Want to treat yourself to a brand spanking new outfit?Come in & see us!We’re stuffed with your fav...
05/06/2026

Ready for the weekend?

Want to treat yourself to a brand spanking new outfit?
Come in & see us!

We’re stuffed with your favourite brands & essentials!

We're open till 9pm today 🕘

CClonezone Birmingham

It’s Saturday!That means it's  Club Scritches at The Hub at Eden Kick off is at 1pm - 5.30pmDon't forget to pop in and g...
30/05/2026

It’s Saturday!

That means it's Club Scritches at The Hub at Eden

Kick off is at 1pm - 5.30pm

Don't forget to pop in and get a fab discount with your Scritches card*

(*No other discounts apply)

We're open till 9pm 🕘

Clonezone Birmingham

Still recovering from last w/end?!Well, the Sun's out, so why not visit Hurst St. again?ANDDon't forget to pop in & see ...
30/05/2026

Still recovering from last w/end?!

Well, the Sun's out, so why not visit Hurst St. again?

AND

Don't forget to pop in & see us!

We're here until 9pm 🕘

Clonezone Birmingham

DON'T FORGET!!Suzie Krueger’s famous HARD ON is at  The Hub at Eden  tonight!10pm-4am Get an instore discount of 15% on ...
24/05/2026

DON'T FORGET!!

Suzie Krueger’s famous HARD ON

is at The Hub at Eden
tonight!

10pm-4am

Get an instore discount of 15% on full price items
(with Advance tickets shown at the till)

Tickets : https://skiddle.com/e/42340518

Clonezone Birmingham

Having a great Birmingham Pride? 🏳️‍🌈 🌈 🏳️‍⚧️We are open until 7pm today 🕖If you need essentials (Poppers, L**e, Doch et...
24/05/2026

Having a great Birmingham Pride? 🏳️‍🌈 🌈 🏳️‍⚧️

We are open until 7pm today 🕖

If you need essentials (Poppers, L**e, Doch etc.)
Remember to come and see us berfore then!! 😲

🏳️‍🌈 🏳️‍⚧️ 🏳️‍🌈

Clonezone Birmingham
Birmingham Pride

Address

84 Hurst Street
Birmingham
B54TD

Opening Hours

Monday 11am - 9pm
Tuesday 11am - 9pm
Wednesday 11am - 9pm
Thursday 11am - 9pm
Friday 11am - 9pm
Saturday 11am - 9pm
Sunday 12pm - 7pm

Telephone

+441216666640

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