11/09/2026
A white shirt is the one most men own and the one most men buy badly. The difference is in the collar: turn it over and feel whether there is any body in it, because that decides whether it sits up all day or slumps by eleven.
Eterna in a slim pinpoint, two ply cotton, with enough texture to hide a long day.
https://www.baks.co.uk/collections/eterna-shirts