Patagonia

Patagonia We’re in business to save our home planet.

09/09/2026

You can’t control the ocean. But you can learn to move with it. Our new film, Bamb’Amaza, tells the story of Othandwayo, a young surfer living in Cape Town’s Imizamo Yethuis. By embracing the ebb and flow of the water, she finds her power, her perseverance, and her people. Even when life gets difficult, she knows that moving with the currents will guide her through almost anything.

Stay tuned for the full film, launching soon.

video: Eyeforce

Alpinehearts is a festival dedicated to women and LGBTQ+ climbers that takes place in Göscheneralp, Switzerland. For its...
08/09/2026

Alpinehearts is a festival dedicated to women and LGBTQ+ climbers that takes place in Göscheneralp, Switzerland. For its third year, more than 250 climbers, outdoor enthusiasts, and community members gathered amongst the granite walls and glaciers of central Switzerland to connect, learn new skills, and climb together.

Across three days, a team of experienced mountain guides led clinics and multipitch masterclasses, introducing participants to the skills and techniques needed for safe, independent climbing. Patagonia ambassador Dörte Pietron hosted a portaledge installation workshop, including a hands-on how-to for big wall systems and setups. In the evening, she presented a film screening that shared insights from her climbing and conservation work, alongside an inspiring look at her commitment to access and stewardship.

Activities didn’t stop at climbing. Away from the walls there was yoga, hula hoop workshops, film screenings, and even a friendship bracelet station. Plus, the Worn Wear crew was on hand throughout the weekend offering free repairs for weary gear. Our tireless techs fixed more than 90 garments in total—all ready to return to their rightful place at the crag.

A huge thank you goes out to the Alpinehearts team for their efforts (and amazing food). We'd also like to thank Kari, who generously welcomes the festival onto his land year after year, helping make this unique gathering possible.

Photo: Lieselotte Peeters

05/09/2026

Tens of thousands of people have come together across Albania over a shared belief: Albania is not for sale. And on Monday, September 7th, their efforts reach the monumental milestone of 100 days of peaceful protest.

In April, in the country’s Vjosa-Narta Protected Landscape, bulldozers began flattening ancient sand dunes and concrete poured into pristine wetlands. No permits, no permissions, all to make way for luxury tourism. Then, Albania’s people took to the streets.

100 days on, and what started as a movement to protect a precious ecosystem from illegal development has grown into something far bigger. The Albanian people gather in the capital and across the country not only to defend their land, but to demand more from their government. More transparency. More accountability. And more protections for an irreplaceable wilderness that belongs to everyone.

These protests are a remarkable example of resistance in the face of corruption, and we stand with the Albanian people in their efforts to protect wild lands today, tomorrow, and forever.

Learn more and add your voice to the movement at: https://pat.ag/ProtectVjosaNarta_Fb

Video: Elton Baxhaku

03/09/2026

We’re here for 100 duck dives on big offshore mornings—for the suffering and reward. We’re dedicated to surfing and building gear that pushes the boundaries of what’s possible in the water. We do all this for the love of the ocean. We do it because it’s worth it.

Learn More: https://pat.ag/Worth-it_Fb.

02/09/2026

Fundo Puchegüín is a newly protected area within the Cochamó commune. It connects one of the largest biological corridors in Latin America—a key bridge for many species, including the endangered huemul. The southernmost deer in the world, this shy inhabitant of Patagonia has suffered from displacement and habitat loss, but researchers recently confirmed evidence of a small population in Fundo Puchegüín.

Patagonia ambassadors Felipe Cancino and Peyton Thomas covered 121 km through native forest, on seldom-traveled trails, searching for signs that the ghost of Patagonia had passed through this land.

Watch the full video on YouTube through the link: https://pat.ag/Huemuls_FB

Photos: Rodrigo Manns
Editor: Felipe Vilches

The best runs are the ones that leave your tank empty and your cup full.
30/08/2026

The best runs are the ones that leave your tank empty and your cup full.

27/08/2026

England’s largest lake is facing an ecological disaster. Through community action, Matt Staniek and our partners at Save Windermere are striving to stop the pollution before it’s too late.

"We're fighting against the ecological decline of these landscapes, and bringing a solution to Windermere will demonstrate that change can happen," says Matt.

Learn more about Save Windermere and other environmental groups we support at https://pat.ag/Windermere_Fb.

Video: Coldhouse Collective

Has your suit seen one too many sets? Join the Wetsuit Repair Tour for a free fix on those fin cuts, leaky seams, and ev...
26/08/2026

Has your suit seen one too many sets?

Join the Wetsuit Repair Tour for a free fix on those fin cuts, leaky seams, and everything in between. Bring your clean, dry wetsuit or clothing (from any brand) to our tiny repair house on tour for a free repair and take one of our 100% neoprene-free Regulator® wetsuits for a test ride at selected stops.

Find out more at: https://pat.ag/WornWearSurf_FB.

Cochamó Valley: a place of soaring granite domes, dense and ancient forests, and road-free tranquility. Patagonia climb ...
23/08/2026

Cochamó Valley: a place of soaring granite domes, dense and ancient forests, and road-free tranquility. Patagonia climb ambassador Sofie Paulus recently spent 10 weeks on (and around) its world-class big walls as part of a research and conservation team, and here, she talks us through her time in Chile’s climbing paradise:

“I returned to Cochamó Valley to learn, contribute, and see from a conservation perspective what came next after a successful fundraising campaign by Conserva Puchegüín and Puelo Patagonia. But of course, as a climber, I was also naturally drawn back by the valley's wild beauty, unfinished projects, and the opportunity to keep improving my crack and trad climbing skills.

Together with colleagues from my university in Germany and volunteers from Puelo Patagonia, we spoke with 226 visitors about what makes this valley so special, ‘leave no trace’ practices, and ideas for future management and conservation. Through this work, but also through solo hikes in the Valle de la Bestia and the vertical forests, I gained an even deeper appreciation for the region's ancient ecosystems and wild landscapes.

Having spent most of my time on Frankenjura’s limestone pockets, the trip was a chance to get more experience on granite, although I still consider myself very much a learner. I tried hard, got humbled often, and climbed on Con Todo el Mundo (5.13 / 8a), a new 10-pitch route established by an exceptionally strong team of young Canadians. After sending the crux pitch, my partner and I were unfortunately forced off the wall by the weather before reaching the top. A classic Cochamó experience.

There were routes that shut me down, and lines that will have to wait for another visit. Even when it rained for five days straight, there was always something to learn. It’s those moments that provide a rare opportunity to slow down and connect with the local community. Sometimes that's around a campfire listening to beautiful guitar music, and sometimes it's through a simple conversation in broken Spanish. I left with unforgettable memories, deep gratitude, and plenty of motivation to come back stronger. Thanks to everyone who was part of this crazy trip.”

Photo: 1. Urs Leuthäusser, 2. Sofie Paulus, 3. Hayden Jamieson

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