28/03/2025
It’s taken a couple of months to bring this together, but I am finally able to announce I am relaunching my knitwear brand under a new name – KATIE COTMARSH.
I started Loopy Ewes many years ago, when the focus of my business was my flock and how I could add value to their wool clip. Although these both remain core to what I am about, my work has evolved to encompass so much more.
My work on the farm to heal our disconnected relationship with how our clothes are produced, has found a beautiful and tactile voice through craft. Craft is a hugely personal journey, intimately connected to the skills and creativity of the maker, so I wanted that to be better reflected in my story - which is why I have chosen to use my first name.
Over the last two years the flock and I have found a home at Great Cotmarsh Farm and I wanted the branding for my knitwear to show that symbiotic relationship. The bringing together of Katie + Cotmarsh illustrates the deep connection my knitwear has to our farm and home. The collaboration of this relationship to make heritage knitwear in partnership with nature grows stronger each season we are here, and projects like growing my own natural dyes intertwines my work with the landscape further still.
Our farm business logo, a biodiverse rich ‘C’ in earthy brown, represents our home in Cotmarsh, the importance of community and the vital role of soil health and an abundant ecosystem within farming. I will be using this for my knitwear brand in a vibrant indigo blue👇. Woad was my first foray into the magic of natural dyes and the beauty, history and alchemy behind this pigment seemed fitting.
You can visit my new website http://www.katiecotmarsh.co.uk and learn a little more about the unchanged but hopefully better communicated ethos of KATIE COTMARSH knitwear.
I’m sure it’s going to take a while for the change to filter through as so many have stood behind and supported Loopy Ewes. Thank you for coming along on my journey with me - I hope you enjoy the next chapter.
Katie xx