12/02/2026
Our mission is to connect you with pioneering ethical designers. Our curated website is the main place we do this. The Guardian have called it ‘The home of e-commerce with a heart.’ After that, our newsletter is probably the place that right now we can share with you with a space and ease that feels comfortable. Instagram has been a fun place to build community but with the feed algo prioritising discovery over people you follow it can feel less of a natural space for that now. The app still (?) has its place but personally we are a bit concerned by the zuckerverses sucking up of time that could be spent in deeper pursuits (we’re more Zach than Zuck). So we wanted to drop a friendly reminder that if you’re signed up to our newsletter you won’t miss out on any important updates from us if you check in here a little less often.
We’ve also added a link in our bio to The People v Big Tech. They have some great resources and ideas on what the platforms need to do better to deliver on the promise of ‘Social’ media.
Peace and long reads
Jonathan
Brothers We Stand Founder