Well The Brand

Well The Brand Wellthebrand.com

03/09/2026

Apparently I’m a truffle girl now 🤎

Truffle AirSculpt set

Leggings season. Our favourite kind. 🤎Airsculpt in Truffle + Blue Steel. Made for workouts, coffee runs and everything a...
03/09/2026

Leggings season. Our favourite kind. 🤎

Airsculpt in Truffle + Blue Steel.
Made for workouts, coffee runs and everything after.

Wellthebrand.com

Meet ORLA - Made for the gym.  And everything after.Two years after we created the Eva Zip up, we found and fell in love...
02/09/2026

Meet ORLA - Made for the gym. And everything after.

Two years after we created the Eva Zip up, we found and fell in love with a brand new fabric we called Cloudform. we knew we wanted to use it for a premium, luxury feeling half zip.

But we knew it needed to feel different to Eva - So we started again.​

A new shape.
A structured collar.
A new zip.
Hidden pockets.
New cuffs + hem.
Beautiful finishing in every detail.

All in that same soft, weighted Cloudform you love.

Orla is available now in mocha (pictured) and latte

Wellthebrand.com

IT’S LIVE. 🤎The New Neutrals have arrived.New colours. New layers. A brand new Cloudform design. And some of our favouri...
01/09/2026

IT’S LIVE. 🤎

The New Neutrals have arrived.

New colours.
New layers.
A brand new Cloudform design.

And some of our favourite pieces we’ve ever made.

Available now at wellthebrand.com

And yes... international shipping is back too 🌍

Your new season starts here.

Swipe to see everything NEW that is launching tomorrow on wellthebrand.com at 6pmWhat have you got your eye on?
31/08/2026

Swipe to see everything NEW that is launching tomorrow on wellthebrand.com at 6pm

What have you got your eye on?

AIRFECTOur lightest, softest performance fabric. Buttery smooth with a barely-there, second-skin feel and incredible str...
31/08/2026

AIRFECT
Our lightest, softest performance fabric. Buttery smooth with a barely-there, second-skin feel and incredible stretch that moves effortlessly with your body.

💙 Buttery-soft feel
💙 Lightweight construction
💙 Barely-there comfort
💙 Second-skin fit
💙 High stretch
💙 Moves effortlessly with your body
💙 Excellent shape recovery
💙 Designed for unrestricted movement

Light. Soft. Second skin.
So light you’ll forget you’re wearing it.

Airfect in limited edition racing blue launches tomorrow at 6pm

Wellthebrand.com

AIRSCULPTOur signature body-contouring performance fabric. Smooth, soft and supportive with a close, compressive feel th...
30/08/2026

AIRSCULPT

Our signature body-contouring performance fabric. Smooth, soft and supportive with a close, compressive feel that sculpts your shape while still giving you the stretch to move.

Designed to hold you in, without holding you back.

🤎 Body-contouring
🤎 Smooth + supportive
🤎 Close, compressive feel
🤎 High stretch
🤎 Sculpting fit
🤎 Excellent shape recovery
🤎 Supportive without feeling restrictive
🤎 Designed to move with you
🤎 Holds its shape wear after wear

Who here loves a sculpting, close compressive fit? 👇🏼

New collection launches Tuesday at 6pm 🕕

Grateful for this. All of it. 🤍For the sunshine.For our kids growing up alongside each other.For friendships that became...
29/08/2026

Grateful for this. All of it. 🤍

For the sunshine.
For our kids growing up alongside each other.
For friendships that became businesses.
For ideas that somehow became actual products.
For the mistakes, the lessons, the risks and the moments we wondered what on earth we were doing.

And especially for the fact that we get to build something we genuinely love, without missing the life we’re building it for.

WELL started with two friends, an idea and absolutely no idea how much we had to learn.

Four summers later, our kids are bigger, the business is bigger, our ideas are bigger… and somehow Sian and I are still here, still building something we love, still talking endlessly about the perfect leggings.

Next week we launch our newest collection.

And there’s something about this one.

It feels like another little marker of how far we’ve come. Incredible fabrics. More refined fits. More considered details. More confidence in who we are as a brand and the women we’re designing for.

We’re still learning. Still figuring things out. Still building.

But every now and then it’s good to stop looking at what’s next and look at what you’ve already created.

A business we’re incredibly proud of.

A friendship that thrived building it.

And a life that was always supposed to be the point of it all.

Very, very grateful.

New WELL. Next week. 🤍

We can’t wait to show you

Wellthebrand.com

Address

The Gate, Keppoch Street
Cardiff
CF243JW

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