30/11/2025
NEW Directions “Rich Naturals” Collection Now Live at Beautifeye!
Say hello to the newest launch from Directions Hair Colour — eight beautifully crafted Rich Naturals shades, designed for anyone who wants depth, shine, and a more refined take on alternative hair colour.
These shades are still vegan-friendly, cruelty-free, and conditioning… but with a softer, more wearable vibe that suits everyday looks, blended tone-on-tone styles, and natural warmth.
🌿 Meet the shades:
✨ Onyx – The deepest, glossiest black with a mirror-like finish.
✨ Black Amethyst – Dark, sleek, with an aubergine twist.
✨ Bloodstone – A smouldering deep brown with hidden red warmth.
✨ Brown Jasper – Rich mahogany with multi-dimensional shine.
✨ Bronzite – A classy brunette with bronze undertones.
✨ Amberwood – Warm copper with an ember-like glow.
✨ Sunstone – A bright, sparkling copper with earthy tones.
✨ Fire Opal – A molten, soft spiced copper full of life.
These colours have been formulated to give smoother coverage, softer hair, and an ultra-natural finish — perfect if you want something toned down, grown-up, or effortlessly glossy.
💛 Why we love them:
Conditioning formula
Bold colour without being too loud
Flattering on lighter and pre-lightened hair
Fresh new tones that work beautifully with modern styles
100% vegan & cruelty-free
🎨 Whether you’re refreshing your colour or trying something more natural this season, the Rich Naturals collection is the perfect way to shift into warmer, softer tones without losing that Directions edge.
📦 Available now at Beautifeye — UK-based, fast delivery, and the full new range in stock.
👇 Shop the collection today!
https://www.beautifeye.co.uk/directions-hair-dye
Shop the complete Directions Hair Dye range at Beautifeye. Semi-permanent colours, accessories, shampoos, conditioners and lightening kits. Vegan, cruelty-free and UK-made. Fast UK delivery.
