Samantha Sequin Squad

Specialising in hand-embellished and embroidered items, Isolated Heroes creates oversized silhouettes and vivid colour palettes and is renowned for its innovative use of luxury faux-fur and sequins. Launched in 2012 by CEO Samantha McEwen, off the back of her acclaimed graduate collection, Isolated Heroes has grown to become one of the most visually striking contemporary brands in the UK. Informed

by its characteristic hyperreal aesthetic, the brand has developed a cult-like following, being worn by the likes of Miley Cyrus, Foxes, Pixie Lott, Molly King and the Confetti Crowd, as well as collaborating with Paloma Faith, The X-Factor and Marina And the Diamonds. Sold by zeitgeist retailers Dolls Kill, Nylon STore and Nasty Gal, Isolated Heroes has also been featured in leading fashion and lifestyle publications such as Grazia, VICE, Polyester Zine, Vogue Italia, Cosmopolitan, Notion, DASH, Hope St, Disorder, Nylon, The Skinny, Spindle, WAD and Elle. Themes of empowerment and transformation are ever-present in its trademark unisex style, not only blurring the lines of gender, but also celebrating body positivity, with collections stocked up to size 24.