KUŪRO

KUŪRO The concept we created for our brand was to create an accessories led collection that challenges the concept of a typical Autumn Winter collection.

KUŪRO is the creation of Edinburgh College of Art students Aurélie Fontan, Lucy Napier, Maddy Stringer, Megan Nicholas and Rosa Cameron, as part of the 2017 branding project. Therefore, our brand is very playful and colourful, something which is not usually seen in this particular season, and introduces interchangeability within the collections looks. This concept is where our name developed from,

the word Kuuro means black in Japanese and thus we included in our ethos to never use the colour black and play to the irony of our brand name. Many of the pieces in this collection demonstrate this aesthetic through the use of colour and scale within looks, and the interchangeability of our accessories provides a unique design element.

KUŪRO photoshoot by photographer Sue Williamson
04/05/2017

KUŪRO photoshoot by photographer Sue Williamson

Pink pink pink pink....and red -poms
18/03/2017

Pink pink pink pink....and red -poms

Menswear design by .fontan
16/03/2017

Menswear design by .fontan

Part of the MENSWEAR COLLECTION Preview illustrations by AF
15/03/2017

Part of the MENSWEAR COLLECTION Preview illustrations by AF

Menswear designed by for
14/03/2017

Menswear designed by for

Final bag development with resin detail designed by
14/03/2017

Final bag development with resin detail designed by

KUŪRO's exciting colour and fabric palette
14/03/2017

KUŪRO's exciting colour and fabric palette

Pom-poms in resin squares!
14/03/2017

Pom-poms in resin squares!

Beads trapped in resin
14/03/2017

Beads trapped in resin

Experimenting with resin samples!!! These will feature throughout our collection on both garments and our accessories! ...
14/03/2017

Experimenting with resin samples!!! These will feature throughout our collection on both garments and our accessories!

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Edinburgh

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