Gusset Components

Gusset Components It started as a little project printing t-shirts, hoodies and a product called ‘Hookers’ that were replacement springs for Pit Bull brakes.

Here's an intro kindly written by Jason Mills, one of the founders.

“Gusset was founded in the summer of 1995 by two riding friends Paul Sorrell and Jason Mills. Although the pair had great plans for the brand they found that at the time they didn’t have the time or money to take the brand as far as it could go, Jason was busy with a band and Paul was out of work at the time. The opportunity soon

came along to pass the company over to Ison, both partners had known Lloyd and the team at Ison for some years and felt that with their contacts and distribution network that Gusset would be in good hands. Paul can now be found racing Masters in the U.K 4 cross series and Jason also competes in masters, racing BMX. Jason now owns a bmx/skate shop called Hardcore Hobbies (est 1999) who are proud stockists of Gusset products.” Jason Mills.

How epic did Matt Jones’s Marin Quake look at Malverns Classic a couple of weeks ago! 🔥 Such a mega build! 👊 Featuring t...
01/09/2026

How epic did Matt Jones’s Marin Quake look at Malverns Classic a couple of weeks ago! 🔥 Such a mega build! 👊 Featuring the new FR MJ Railed DJ saddle too!

Busy start to the Malverns Classic 👊 Massive shout out to everyone who’s already picked up a fresh set of bars, grips, a...
22/08/2026

Busy start to the Malverns Classic 👊 Massive shout out to everyone who’s already picked up a fresh set of bars, grips, a stem or a saddle 🔥

Limited stock available (some already sold out!) so be quick if you’ve not already freshened up your bike!

S2/TS Cockpits are BACK IN STOCK! 👏 We know you’ve all been waiting. All sizes, rises and colours are now available! Hea...
14/08/2026

S2/TS Cockpits are BACK IN STOCK! 👏 We know you’ve all been waiting. All sizes, rises and colours are now available! Head on over to the Gusset website now to grab your fresh set up!

29/07/2026

From bike parks to cliff faces 👊 Components for every occasion!

Oh did we mention? TS Stems are back in stock! 👀 You better be quick though!
20/07/2026

Oh did we mention? TS Stems are back in stock! 👀 You better be quick though!

What a day at FIRERIDE Festival! 🔥 Epic times with a bunch of the Gusset Team Riders. Shout out to everyone who stopped ...
13/07/2026

What a day at FIRERIDE Festival! 🔥 Epic times with a bunch of the Gusset Team Riders. Shout out to everyone who stopped by to check out the full range!

Our parent company Ison-Distribution is currently looking for an Internal Sales Representative to join the team👏This is ...
10/07/2026

Our parent company Ison-Distribution is currently looking for an Internal Sales Representative to join the team👏

This is an exciting opportunity for the right candidate to join a small, friendly company within a growing industry.

More details can be found in the Careers section on the Ison Distribution website - https://www.ison-distribution.com/english/careers.php

24/06/2026

NEW!! Railed Matt Jones Signature Dirt Jump Saddles are here! 👏 Looking for the ultimate saddle upgrade on your DJ or Slopestyle bike? The RAILED version of our classic DJ saddle is now available in the Matt Jones Signature Colourway!

THE set up 👊 Check out the full  Signature Range on the Gusset website or at your local stockist now
03/06/2026

THE set up 👊 Check out the full Signature Range on the Gusset website or at your local stockist now

Time for a grip refresh? Trusty S2 lock on’s in MJ Swirl never disappoint! 👊Gussetcomponents.com/shop/grips/matt-jones-s...
19/05/2026

Time for a grip refresh? Trusty S2 lock on’s in MJ Swirl never disappoint! 👊

Gussetcomponents.com/shop/grips/matt-jones-s2-lock-on-grips/

Address

Ely

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Alerts

Be the first to know and let us send you an email when Gusset Components posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Share