Onda ONDA
Is a handmade brand based in Exeter.

We create ethically garments & reusable products with the purpose of making a difference, thinking about the future of all the children in the world �

31/07/2026

O N D A - E X E T E R 🪡

I don’t think I’ve ever owned anything that feels quite as me as this.

Ad A month or so ago I commissioned the wonderful Pam from to create a bespoke sweatshirt using recycled & reclaimed fabric. Onda is an independent slow fashion studio based in Exeter where every piece is thoughtfully designed & handmade, giving beautiful textiles a second life instead of letting them go to waste. Every piece is rooted in ethical craftsmanship, sustainable fashion & eco-friendly practices.

It actually all started back in March when a group of us bought our friend Amy one of Pam’s bespoke sweatshirts for her birthday. I’d been following Onda for a while and knew it would make the perfect gift for our dog-walking friend. We chose teal, purple & beige for Amy and when it arrived I instantly knew I wanted one too.

A few DMs later I met Pam at her St Thomas studio in Exeter to design my own. My colour palette is much more neutral, so we settled on black, cream & terracotta with a tiny nod to Amy’s sweatshirt in the soft lilac.

The whole process was such a joy. We played around with colours on Pam’s iPad, held fabrics up to my face to see what suited, chose the perfect fit, length & all those little details you just don’t get when buying something off the peg.

A week or so later my sweatshirt was ready. The quality is incredible & it’s even more stunning than I’d imagined. Pam is unbelievably talented, but she’s also one of those genuinely lovely people you can’t help wanting to support.

The fact that every sweatshirt is handmade using recycled fabrics makes it even more special.

It’s been far too warm to wear it properly but with the hint of rain we had today it seemed appropriate to post & I know come autumn I will be living in it.

If you’ve been looking for sustainable clothing, slow fashion, or a truly unique handmade sweatshirt, I’d really recommend taking a look at Onda. And if you’re not local to Exeter, Pam also posts her pieces across the UK.

Have you ever had a piece of clothing made just for you, or would you? I’d love to know.

13/06/2026

Some days I feel like I know exactly where I’m going.
Other days… not so much 😆

But I keep making 🪡🙌

Because I believe in slower fashion 💫because I enjoy creating sooo much! because I like knowing who made my clothes.😊

Ohh and also because seeing pieces I made out in the world 🌎 (literally) exploring, camping, getting muddy and loved feels a little bit magical 🥰

Thank you for being part of this 🧡 🌊☀️

Pam xx

11/06/2026

Here a fit that I tried time ago in the shop. I will be here at the from the 22nd of June to the 27th of June! 📍36b Magdalen Road, Exeter. It will be my last week training here as I am living this beautiful tiny shop. 🧡

05/06/2026

Market day 🚲✨!!!

Packed my bike and trolley 😄loaded up my clothes, and headed to the market for a day of selling, meeting lovely people, and soaking up the atmosphere. Thank you to for organising this lovely market 🧡

Indie business, slow living, and my bike 😆 I quite like this way of trading 👌might do it more often…do you think I can fit a gazebo here? Haha

17/05/2026

Thank you so much for supporting my brand 🌊☀️
It was such an amazing market. Thank you to everyone who came by to say hi, support, and especially to those who bought something 🧡 it truly means so much to me.
thank you to for organizing such a beautiful event ✨

Can you spot some brands here in the reel




And many more 😊

16/05/2026

This shacket can be your companion in every occasion ✨
Natural vibes on one side, bold energy on the other 🌿⚡️
Reversible, versatile, and ready for wherever the day (or night) takes you.
Green tones when you wanna keep it chill, vibrant colors when you wanna stand out 💚💛💙🧡

One jacket, two moods. Which side are you today? 😉
Handmade in Exeter by me 👋

Pam xx

10/05/2026

Market season is back 🌊 🌞

Thank you so much for all the support lately.
These markets are special because people choose to support small independent businesses like mine 🧡

You can find me next at:
• 17th May — 📍Barnstaple
• 21–23rd May — Devon County Show

See you there,
Pam xx

So excited for the months ahead 🙌 can’t wait to travel around with my brand and see where this journey takes me.Pam xx
07/05/2026

So excited for the months ahead 🙌 can’t wait to travel around with my brand and see where this journey takes me.

Pam xx

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Exeter
EX41BB

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