14/04/2022
Cβest super! π«π·π΄σ §σ ’σ ³σ £σ ΄σ ΏππΌπ
SO honoured and speechless to share my work featured in Elle Decor France May Edition alongside extremely talented and diverse designers and businesses!! - many of which I feel very starstruck by - having had their work on mood boards for years π
Itβs a wonderfully colourful 8 page cover story written by Jean-Christophe Camuset showcasing the contemporary Scottish design industry, the community, tradition and future of independent design. π΄σ §σ ’σ ³σ £σ ΄σ Ώ
IDEAβS TO CHANGE EVERYTHING - SCOTLAND, LAND OF DESIGN AND CREATION
LIBERATED COLOUR
βAmong the talent spotted, she is the only one born in Scotland. βI grew up in Cumbernauld, a post-industrial town northeast of Glasgow. There is so much concrete, so that surely motivated my quest for colour,β confesses the designer that graduated in 2020, who decided to give the objects in her daily life a powerful chromatic remix. Each of her projects starts with the hand-drawn production of flat paint, patterns or ultra-saturated gradients, which she then takes back to the computer before applying them to plates, cushions, bags, phone cases marketed online. The textiles? She developed them taking inspiration from street-art and flyers from the region's electro scene. Her textiles? All created in Scotland. Her approach? The most eco-virtuous possible thanks to a local production that she controls from A to Z. Rachelinor has it all!β
βWalls of inspiration - Plates from the "Liminal" collection, the patterns evoke the textures of painted urban facades. To create her prints, Rachel Elinor Toye is inspired by walls covered with successive layers of street art.β
(translated by Google & the remnants of my high school french) π©βπ«
Get inspired by the other work featured & the people who made this possible Local Heroes Design, Dr Stacey Hunter, Juli Bolanos-Durman Studio, Studio Walac, Shweta Mistry Designs, James Ringler, Studio Sam Buckley, Charles Myatt, Pavillion Pavillion and Nerissa Pratt of Untld Project for being my PR therapist ππΌββοΈ
Merci! β€οΈππ