26/04/2026
Wythe has quickly and confidently moved its way to the top of our brand spends every season.
Started in 2019 by Peter Middleton in New York, but rooted in Americana, Wythe have a catalogue of patterns, styles and fabrics that museums would love to own.
I love our studio sessions with Peter and Michael Parenti, where each season they talk us through the collection and the inspiration for each piece, be that a shirt worn by a country singer or a sweater pattern they found from the 1940s…
This season we have leant heavily into your favourites the Tencel Patio, Pearlsnap, Chambray and Oxford Shirts, and we have also added in a ton of new styles including Tencel Western Trousers, Football T-shirts, Raglan Longsleeves, Moss Stitch Sweaters and Aertex Half Zip Shirts.
We had fun shooting the collection with Dom, Ryan and Haroon behind the camera at Woodside Studios in Glasgow.
Ryan and Dom are both 5ft 10” and wearing Medium.