Keepers Edit

02/09/2026

THIS is more like September 🤍 Easy layers, gorgeous chocolate, a bit of pretty + some VERY good tops to wear with the jeans you’re reaching for again. Plus… a couple of last week’s favourites are back in new colours 👀 Mama Keep + I are LIVE tonight at 6pm trying everything on — proper sizing, honest fit + how we’d actually wear it. First peek 👉 What have you spotted?

01/09/2026

August, you were a funny old month 🤍A bit in. A bit out. Holidays, sunshine, rain, Bank Holidays and absolutely no idea what season we were dressing for 😂 But looking back through my camera roll this morning, THIS is my favourite bit. Seeing Keepers actually being worn. Not perfectly styled shoots. Not models. You lot. Wearing it to work, weekends, days out, holidays and everything in between. And apparently occasionally getting trapped inside a party tent if you’re Mama Keep 🤣 Thank you for every photo, tag, message, order and visit this summer. It genuinely means more than you probably realise. Right then September… We’re ready for you 🤍

PS — keep sending me your Keepers pics. I LOVE them.

29/08/2026

Some things just need to be seen ON 🙌 Lovely Julie in our Sand Cocoon Trousers — and this is exactly why your photos and videos are worth their weight in gold to me. They’re one of those shapes you can look at on the hanger and wonder “are they going to work on me?”… then you put them on and get it.
Relaxed, ridiculously comfortable and SO easy to wear without looking scruffy. Julie has kept everything tonal here and I love it 🤍 We’re OPEN 10–2 today, so if you’ve been wondering about the shape, come and try them. Or comment LINK and I’ll send you straight to them 👇

26/08/2026

26/08/2026

THIS feels like the wardrobe shift we’ve been waiting for… 👀
Not coats. Not heavy knits. And definitely not giving up on summer just yet. Just really good pieces that make getting dressed right now feel a whole lot easier. And tonight we’re doing things a little differently — three women, three different shapes, the same Keepers Drop 🤍 There are a couple in this one I think you’ll absolutely LOVE.
LIVE TRY-ON & NEW DROP ONLINE 6PM See you later xx

21/08/2026

Mama Keep The Holiday Edit! If anyone proves that the best clothes are the ones you actually LIVE in, it’s Mama Keep 😂 Coffee, chocolate, linen, white and brown magic pants… packed, worn, reworn and taken from lunch to G&T without much thought whatsoever. And that is always the test for us. Not “does it look lovely on the hanger?” Will you actually wear it? Swipe for a little Mama Keep outfit inspiration ➡️
And tell me — 1, 2 or 3?

20/08/2026

This is exactly the sort of thing I want to buy in August🤎
Not another top that only works if it’s 25 degrees. And definitely not a winter coat. Just a really good lightweight layer that makes the things already in my wardrobe feel better.
White tee + jeans.
Vest + floaty trousers.
All black underneath.
The Safari Silky Bomber is one of those pieces you can put on now and keep reaching for right through autumn. And on a grey Yorkshire Thursday… the timing feels rather good 😂
Chocolate or N**e — which would you wear? 👇🏻
Both online now 🤎