04/06/2026
Over 400 years ago, wool helped build the economy.
Yesterday, I stood in Downing Street because of a business built around British wool. 🐑
Sometimes I have to stop and think how surreal that is.
While walking through No.11, one portrait caught my eye: Queen Elizabeth I. She understood the importance of wool to the nation’s prosperity centuries ago.
Today, wool still supports farmers, manufacturers, makers and small businesses across the UK.
As we search for solutions to some of today’s challenges, from plastic pollution to supporting British farming, I often find myself coming back to the same thought.
Maybe we don’t need to invent something new.
Maybe we just need to look again at what we’ve had all along. 🐑