Little Bubbas Baby Shop

Little Bubbas Baby Shop Ipswich's baby store, stocking Uppababy, Cybex, Egg, Avionaut, Britax, BeSafe, Axkid & more.

☀️ Summer adventures start with safe journeys! 🚗💛Whether you're heading to the beach, visiting family or planning your n...
18/06/2026

☀️ Summer adventures start with safe journeys! 🚗💛

Whether you're heading to the beach, visiting family or planning your next road trip, now's the perfect time to upgrade your little one's car seat with BeSafe.

🌟 Flex FIX² - Save £20 off the RRP this June & July

OR

🌟 Stretch² - Receive a FREE accessories bundle worth £95, including:
✔️ Airflow Liner
✔️ Mirror XL²
✔️ Sunshades

Because every journey deserves the very best in comfort and safety.

Don't miss these limited-time summer offers, available throughout June & July.

Head to the website to order

12/06/2026

Axkid Safety Conference 2026

Listened to some great speakers and saw what’s coming from Axkid in 2027. Here’s a peak.

First is the Up Core.
Same Up high back booster but no isofix and no support leg and 2.6kg lighter. This improves the fit in the car especially for half middle seats. 3 across just got that little easier.

Second is the One 4
One 3 with a twist 😉
No compromise on safety but designed from birth through to high back booster stage. Taking elements of both One and Up to create a multistage spin seat.

There will be 3 options
Core - plus tested from 61cm (newborn carrier attachment can be purchased separately)
Pro - from 61cm to high back booster stage (newborn carrier attachment can be purchased separately)
Max - from birth to a high back booster stage
The carrier can be removed to put on a travel system.

What do you think?

Axkid Movekid in Black is back in stock for a limited time only! Why we love it!-can be compact-good legroom as child gr...
01/06/2026

Axkid Movekid in Black is back in stock for a limited time only!

Why we love it!

-can be compact
-good legroom as child grows
-125cm height limit
-Swedish plus tested
-will fit most vehicles from fiat 500s to vans
-suitable from around 6 months old
-free shipping

https://littlebubbas.co.uk/products/axkid-movekid

21/05/2026

Been a busy few days over in Sweden as I visited VTI with Besafe to see the Stretch 2 being plus tested.

Just a quick overall look of the day with more to show soon.

A new Swedish review examined 99 fatal child car occupant cases from 1992 to 2024, looking at whether different restrain...
18/05/2026

A new Swedish review examined 99 fatal child car occupant cases from 1992 to 2024, looking at whether different restraint use might have changed the outcome.�

Among children aged 0–3, the analysis suggests that up to 48% might have survived in a rear-facing seat.

Not every crash is survivable, and no single number tells the whole story. But taken together, the findings add to the evidence that rear-facing can offer important additional protection for children who still fit.

Sometimes the most important choice is not moving on too soon.

17/05/2026

The Plus Test is considered one of the world’s toughest crash tests and it only tests rear-facing seats.

That is not by chance.

In a frontal collision, which is the most common and most severe type of crash, rear-facing seats help distribute forces across the child’s back.

This reduces the load on the head and neck, which are especially vulnerable in young children.

That is why only rear-facing seats meet the requirements.
Because when forces are at their highest, direction matters.

14/05/2026

🚨 Rear-facing vs. Forward-facing 🚨

Rear-facing is safer because:
👉 It offers enhanced protection for your child's head, neck, and spine during a collision.
👉 A child's head is much heavier than their body, putting their neck at risk.
👉 Rear-facing car seats 'shell' offers better protection at every impact angle in the event of a collision.

Still, the majority of children are turned forward-facing far too early. Not because parents want to put their child at risk, but because they lack the knowledge – and, even worse, because European regulation permits forward-facing from as early as 15 months.

To change this, we need to spread awareness so that more children can remain rear-facing for longer.

Do you agree?
Share this post and help us spread the knowledge that saves lives.

We need to stop treating rear-facing like a stage children outgrow too soon.These boys are different ages and use differ...
11/05/2026

We need to stop treating rear-facing like a stage children outgrow too soon.

These boys are different ages and use different seats, but they are both travelling in the same direction.

At Axkid, we recommend rear-facing for as long as possible, because more time rear-facing means more protection.

Some decisions in parenthood feel small in the moment, but matter more than we think.A new Swedish study adds to the evi...
10/05/2026

Some decisions in parenthood feel small in the moment, but matter more than we think.

A new Swedish study adds to the evidence that rear-facing can make an important difference for young children.�
Not every crash is survivable, and no single number tells the whole story. But the broader message is an important one: for children who still fit, more time rear-facing may offer more protection.

That is why the timing of the turn matters. Sometimes the safest next step is not turning forward yet.

Keep rear-facing for longer.

"

“But isn’t rear facing uncomfortable?”�We hear that a lot.So let’s clear up 3 of the most common rear facing myths:There...
07/05/2026

“But isn’t rear facing uncomfortable?”
�We hear that a lot.

So let’s clear up 3 of the most common rear facing myths:
There’s no legroom
They can’t see anything
It causes motion sickness

Rear facing children often have more comfort, more flexibility, and more visibility than many adults assume. Most importantly, they are safe.
Sometimes the biggest barrier is not the seat. It is the misconception.

Save and share this with someone who needs a gentle myth bust.

"

Address

33 St Peter's Street
Ipswich
IP11XF

Opening Hours

Wednesday 10am - 3pm
Thursday 10am - 3pm
Friday 10am - 3pm
Saturday 10am - 4pm
Sunday 11am - 3pm

Telephone

+447462082970

Website

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