Hospitality Assured

Hospitality Assured Hospitality Assured is the quality standard created by the Institute of Hospitality specifically for customer facing businesses.

Every business has the responsibility of meeting customer expectations in relation to the products and services they offer and how they are delivered. The Hospitality Assured Standard anticipates that its users will regularly evaluate their business activities and appraise their performance in a challenging and constructive fashion, thereby improving their customers’ service experience. It is the

only Standard within the Hospitality Industry that focuses on the customer experience and continuous improvement. The Standard is compiled in a fashion that allows it to act as guide for service excellence wherever customer facing services are delivered. It is not prescriptive and the 9 steps can be applied to a range of service environments. Organisations achieving Hospitality Assured are demonstrating that they are embodying outstanding performance and that in offering a service they make every effort to meet and exceed customer expectations. Such organisations show a willingness to constantly improve the service offer and where there has been a mismatch of expectations they have the capacity and desire to resolve service issues. The Standard is about working towards excellence in every aspect of service and business delivery.

Did you know Hospitality Assured doesn't just help hospitality businesses? Our quality and service excellence framework ...
17/06/2026

Did you know Hospitality Assured doesn't just help hospitality businesses?

Our quality and service excellence framework also supports the education sector, helping educational establishments such as University College Birmingham improve internal processes, stakeholder engagement and communication.

Find out more at the link below!
https://hospitalityassured.com/our-areas/education

Tonight's the night! Our highly anticipated Hospitality Assured Awards, in partnership with the Institute of Hospitality...
15/06/2026

Tonight's the night! Our highly anticipated Hospitality Assured Awards, in partnership with the Institute of Hospitality , are finally here!

As the sun sets over London's JW Marriott Grosvenor House, after mingling in the VIP area of the drinks reception, our guests have now taken their seats for the Awards! Watch this space for details of our winners very soon!

Never underestimate what a team of motivated people can achieve. Our accreditation for Service Excellence helps deliver ...
12/06/2026

Never underestimate what a team of motivated people can achieve.

Our accreditation for Service Excellence helps deliver tangible benefits to your organisation’s bottom line, your customers and your employees!

With improved processes and operational efficiency, powerful and objective external assessment, creating a sustainable service culture, enhancing colleague retention, benchmarking your organisation, demonstrating a marque of customer service excellence, providing unbiased expert feedback and ongoing service visits to keep you on track. It's a must for any customer-facing organisation.

Take a look at the full benefits of HA accreditation by following the link below!
https://hospitalityassured.com/about/the-benefits

to six months ago... when the Victory Services Club collaborated with the Alliance of Independent Event Agencies to br...
11/06/2026

to six months ago... when the Victory Services Club collaborated with the Alliance of Independent Event Agencies to bring some Christmas cheer welcoming families from within the VSC membership, children from two local schools, and families from a local family refuge charity.

Victory Services Club have been awarded Hospitality Assured World Class Status for 3 consecutive years... Find out more about the work that we do with the Victory Services Club at the link https://hospitalityassured.com.

to our Hospitality Assured Awards this time last year, when we spoke to some of our Hospitality Assured Community abou...
04/06/2026

to our Hospitality Assured Awards this time last year, when we spoke to some of our Hospitality Assured Community about how we have helped them reach . Follow the link to see what they had to say on our YouTube channel... don't forget to like and subscribe whilst you're there!
https://www.youtube.com/watch?v=kmh78dtEupk

A collection of the Hospitality Assured community speaking about th...

There are 9 steps to achieve Hospitality Assured’s Accreditation. Step 5 is Keep up the Good Work.Once the report and yo...
02/06/2026

There are 9 steps to achieve Hospitality Assured’s Accreditation. Step 5 is Keep up the Good Work.

Once the report and your scoring is received, each sub-step is backed up by a ‘strength’ and ‘areas for consideration’ that could be utilised within your business as an invaluable tool to help you on your journey to continuous improvement and excellence. Use the findings, the scores and the benchmarking opportunities to maximise the impact of the Hospitality Assured process within your organisation.

Contact us for a free, confidential chat to find out more about what we do and the organisations we have helped achieve excellence https://hospitalityassured.com/contact

🌈 Happy Pride Month from Hospitality Assured to all of our LGBTQIA+ community!
01/06/2026

🌈 Happy Pride Month from Hospitality Assured to all of our LGBTQIA+ community!

Operational consistency will do more for customer loyalty than promotions or campaigns. Hospitality Assured has over 20...
27/05/2026

Operational consistency will do more for customer loyalty than promotions or campaigns.

Hospitality Assured has over 20 years’ experience delivering consistency and customer loyalty in hospitality... keeping consistency, continual improvement and innovation at the heart of all you do.

Find out more about how we can help you achieve customer loyalty.
https://bit.ly/3rRIGUC

20/05/2026

What an incredible response to the 2026 Team of the Year in the Hospitality Assured Awards! 🎉 Entries officially closed yesterday, and we are thrilled to announce that we received a record number of submissions.

This isn't just an award; it showcases a vibrant, dedicated, and passionate community of organisations and teams striving for continuous improvement, service excellence, and creating outstanding experiences for customers and colleagues alike. The quality, energy, and pride reflected in the submissions are truly inspiring. We couldn't be prouder!

A huge thank you to every accredited business that entered and continues to champion excellence across hospitality, tourism, facilities management, healthcare, education, and beyond. The future of service excellence looks very bright! ✨

Find out more https://hospitalityassured.com/news/hospitality-assured-2026-team-of-the-year

18/05/2026

Last call for nominations! The Hospitality Assured Annual Awards, in partnership with Institute of Hospitality are fast approaching, and the deadline to nominate for our prestigious Team of the Year Award is today at 5pm! 🕔

If your team exemplifies by adhering to the Hospitality Assured Standard and demonstrating commitment to excellence, collaboration and making a difference, follow the link below to enter them in this year's awards!

Nominate at the link below by 5pm today.
https://hospitalityassured.com/news/hospitality-assured-2026-team-of-the-year

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