Flora Percival

Flora Percival � Somerset Levels
� Backing British
� Ethically Minded
� Planet Kind

29/04/2026

What if clothes came with warning labels?
Because behind many garments are stories we so rarely see.

Low wages, unsafe factories, polluted rivers… fast fashion hides all these costs within its price tag.

At Flora Percival, we have some non negotiables. Like working with wool - a fully sustainable and biodegradable material. Or manufacturing in the UK - where people making clothes are protected by labour laws and paid fairly for their skills.
Is this the cheapest way to make clothes? Absolutely not.
But clothes shouldn’t cost the earth or the people who make them.

23/04/2026

I’ve never been great at making a decision, and never has that been more apparent than in the fabric shop! So here they are - ALL the Clever Collars in one reel.

The Clever Collar - the look of a shirt, without the bulk!

Are there any other colours or patterns you would like to see?

20/04/2026

When work doesn’t feel like work at all ❤️
A bit of sunshine, a sprinkling of chaos, a LOT of knitwear.

Photoshoots here definitely don’t involve glossy studios and perfect lighting. They involve being bribed with a pint of cider, clambering over appropriately 73 logs, having the mickey taken for most of the time and some rather dubious hair swishing. But, somehow, that feels just right for us. Because this is how it’s worn in real life. This is how it’s lived in!

As ever, thank you to my incredible team of family and friends who rally when they hear the call to help me out. I’d be nothing without them!

03/04/2026

A really small but simple wardrobe trick.
The Clever Collar.
The look of a shirt, without the bulk.

Coming soon!

Address

Langport

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