30/07/2026
Every collection has a story… and Rupert's Collection has certainly been a journey. 🤍
Over the past few months, I've experienced my fair share of challenges. Like many small business owners, I faced disappointment with overseas manufacturers, unexpected delays, and moments where it felt like my dream might never become reality.
But sometimes, the right path isn't the quickest one.
After searching for the right partner, I'm incredibly grateful to have found someone here in the UK who shares my passion for quality, craftsmanship and attention to detail. Knowing that Rupert's Collection is being brought to life closer to home gives me so much confidence in what I'm creating.
Rather than rushing to launch, I've chosen to take my time, refine every detail and make sure each piece is something I'd be proud to dress my own child in.
That's also why I'll be opening pre-orders before production begins. This approach allows me to produce more responsibly, reduce unnecessary waste and focus on quality over quantity, rather than overproducing stock.
Rupert's Collection is more than my first original clothing collection. It's a collection created with purpose, inspired by Rupert, designed with love, and created to support his family while bringing beautifully crafted cotton clothing to yours.
To everyone who has supported Cotton Baby so far—whether you've placed an order, shared a post, left a kind comment or simply followed my journey—thank you. Every bit of support has helped me keep going, even when things didn't go to plan.
I'm so excited to finally show you what's been happening behind the scenes, and I truly can't wait to open pre-orders and share Rupert's Collection with you. 🤍
💬 I'd love to know—what are you most excited to see first? The design, behind the scenes, the embroidery, or the finished outfits?