08/08/2021
So...some pretty BIG news!
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The Little Natural Co. has very sadly come to an end. It’s been a wonderful little journey but we’ve made the decision to close at the end of August.
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I know it’s super sad...this has been my 3rd baby for SIX YEARS, but it’s time to move on and I’m truly excited for the next chapter in our lives ✨
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I know a lot of people will want to know why, and honestly there are SO many reasons, but mainly it’s because my heart just isn’t in it anymore to keep fighting. Owning your own business is never easy and challenges arise every single day but normally the positives outway the negatives. For me, it switched the other way around recently and it began to impact my mental well-being. I felt like I was constantly moaning. Moaning about over-distribution within the UK kidswear market, battling with constant discounting from competitors and getting too upset over replica stores being constantly set up.
It became impossible to keep going mentally when financially, we were making very little profit. I also began to feel uncomfortable with having a “sustainable business” when so many of our brands started moving away from traditional seasons and into constants “drops”.
The carbon footprint from all these constant launches (which understandably our customers wanted us to be involved in and believe me we wanted the gorgeous product too!) just didn’t sit right with me.
(Continued in comments)