30/07/2026
Everyone's gone a bit doom-and-gloom about small brands lately, and I do get the fear - when mass-produced versions of what you handmake are everywhere and half the price, it's hard not to feel the pressure.
But I think the framing is wrong.
A small, handmade brand isn't trying to out-produce or out-price anyone. It's offering something a factory genuinely can't: the story, the maker, the rescued fabric chosen by hand, the care that goes into every single piece. Those things aren't just nice details - they're the reason people come back.
Years of trading, thousands of sales, and a loyal repeat customer base haven't happened because I competed with big brands on their terms. They've happened because I stopped trying to.
I'm curious - do you find yourself second-guessing the small-brand model, or have you made peace with it? Come and tell me below. 💛