American Classics London

American Classics London 7 NEWBURGH STREET, SOHO, LONDON, W1F 7RH
Tel 0207 831 1210 Men's clothing store specialising in vintage reproduction, quality clothing and timeless menswear.

The Sugar Cane ‘Tuf Nut’ brand is known for making excellent functional workwear in America since the late 40’s.The Suga...
05/05/2026

The Sugar Cane ‘Tuf Nut’ brand is known for making excellent functional workwear in America since the late 40’s.

The Sugar Cane Tuf Nut Work Jacket is built from a hard-wearing 12.5oz cotton duck, finished with a 9 wale corduroy collar and cuffs. A quilted fabric is used for the lining for those transitional colder mornings along with a two button cuff adjuster.

The jacket is aged to perfection for anyone looking for a broken in piece of kit!

Pictured above with the ever loved Dubbleware Vintage Tote bag to carry all your needs.

Available now in-store and online.

Sugar Cane Lot 301 Okinawa Jeans. Back in stock — but not for long!The Sugar Cane Okinawa denim returns. Woven from a un...
01/05/2026

Sugar Cane Lot 301 Okinawa Jeans.

Back in stock — but not for long!

The Sugar Cane Okinawa denim returns. Woven from a unique blend of 50% cotton and 50% recycled Okinawan sugar cane fibres, this fabric carries a distinct texture and character that evolves beautifully with wear.

Based on the ever popular 1947 cut from Sugar Cane, this jean is a classic regular straight cut with a mid/high rise. The perfect leg opening to go over your favourite boot!

Limited stock now available. Once they’re gone, they’re gone.

Shop now: www.americanclassicslondon.com

This is a saxophonist and vocalist in the 7 man band Pictured:vintage.clothing 1947 501xx Rigid Selvedge Jeans 1911 To...
28/04/2026

This is a saxophonist and vocalist in the 7 man band

Pictured:vintage.clothing 1947 501xx Rigid Selvedge Jeans
1911 To***co Boot

Credit
Photography and Direction: .sinja
Production and Direction:
Styling:
Assistant Stylist:

This is the trumpeter and frontman of In late 2025, we invited The Folks, a boundary-pushing Nigerian collective and f...
26/04/2026

This is the trumpeter and frontman of

In late 2025, we invited The Folks, a boundary-pushing Nigerian collective and friends of the store, to pick out pieces that resonated with them as artists redefining the sound of contemporary West African music.

Pictured:
MA-1 Albert Turner Flight Jacket
Wide Pant - Natural

Credit
Photography and Direction: .sinja
Production and Direction:
Styling:
Assistant Stylist:

Details of our Heimat Cotton H**p Chambray Shirt in Trail Blue, styled with a Tootals Paisley Silk Scarf for a refined t...
09/04/2026

Details of our Heimat Cotton H**p Chambray Shirt in Trail Blue, styled with a Tootals Paisley Silk Scarf for a refined touch of colour.

Both available in store and online.

www.americanclassicslondon.com

New arrivals styled for every day wear and the turn of the season at American Classics London. Sher wears:Tootals Paisle...
08/04/2026

New arrivals styled for every day wear and the turn of the season at American Classics London.

Sher wears:
Tootals Paisley Silk Scarf - Red 
Heimat Cotton H**p Chambray Shirt - Trail Blue
Filson Tropical Poplin Cargo Pants - Military Olive
Wrangler Jean Jacket Indigo Raw Japanese Selvedge
Bass Weejun Logan Loafer - Black

Swipe for details. All available to shop in store and online.

Shop our range of heritage menswear at our store on Newburgh Street in Soho. Here’s Sher wearing full American Classics ...
07/04/2026

Shop our range of heritage menswear at our store on Newburgh Street in Soho. Here’s Sher wearing full American Classics including:

American Needle Los Angeles Ballpark Cap
Heimat U Boat Roll Sweater - Rescue Orange
Dubbleware Snap Breaker Jacket - Brown
Filson Dry Indigo Tin Vest

Swipe for an up close of our American Needle Cap and find more in store and online today.

The GH Bass Weejun Penny Loafer - a true classic. Pictured here in rich wine leather, offering heritage craftsmanship wi...
04/04/2026

The GH Bass Weejun Penny Loafer - a true classic. Pictured here in rich wine leather, offering heritage craftsmanship with timeless versatility.

Shop our full GH Bass footwear range for both men and women in our Newburgh Street store, Soho or purchase on our website today.

Jacob in Soho, wearing full American Classics London. Including our new Dubbleware jacket. Upgrade your essentials and s...
31/03/2026

Jacob in Soho, wearing full American Classics London. Including our new Dubbleware jacket. Upgrade your essentials and shop now. 

Swipe to see more.

Edwin Wide Pant - Natural
Heimat U Boat Roll Jumper - Ink 
Dubbleware Mechanics Jacket - Navy
GH Bass Penny Loafer - Wine
Filson Trucker Mesh Cap - Redwood/Scenic

Photography
Model

Address

7 Newburgh Street
London
W1F7RH

Opening Hours

Monday 11am - 6pm
Tuesday 11am - 6pm
Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 11am - 6pm
Sunday 12am - 5pm

Telephone

+442078311210

Website

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